Welcome To Value Added Resource

Value Added Resource is a leading independent platform delivering real-time ecommerce marketplace intelligence, expert commentary, and strategic insights to a sophisticated audience of industry stakeholders.

Founded by Liz Morton, a proven ecommerce veteran with over 17 years of operational leadership and a track record of generating multi-million-dollar revenue streams, we bridge the gap between marketplace dynamics and actionable financial analysis, providing a vital lens for business owners, investors, analysts, and financial media tracking the sector’s evolution.

Value Added Resource's reader-supported independent journalism goes beyond the numbers, offering unparalleled coverage of eBay, Etsy, Amazon, Walmart, Poshmark, Mercari and more, empowering our audience with actionable insights into market shifts and corporate performance - all free from advertiser influence.

Our commitment to corporate accountability and stakeholder advocacy - championing the interests of sellers, shoppers, and investors alike - sets us apart.

From exposing operational missteps to amplifying the voices of small businesses and consumers, Value Added Resource delivers the stories behind the balance sheets and press releases.

With a growing subscriber base of ecommerce professionals, journalists, market analysts and industry influencers, our platform is gaining traction as a trusted authority in a high-stakes, underserved niche.

Value Added Resource offers a unique entry point into the intersection of ecommerce profitability, corporate governance, and consumer-driven change - redefining marketplace reporting with rigor, independence, and impact.