Welcome To Value Added Resource

Value Added Resource covers the space between what marketplace sellers experience on the ground and the business decisions, incentives and strategies driving those experiences.

Founder and editor Liz Morton spent more than 17 years operating ecommerce businesses before launching VAR, including managing eBay businesses and broader marketplace operations. That firsthand experience shapes reporting that connects seller-level developments with earnings, executive moves, litigation, regulation, M&A, governance and broader marketplace strategy.

VAR covers eBay, Etsy, Amazon, Poshmark, Mercari and other ecommerce marketplaces, with a focus on corporate accountability and the real-world impact of marketplace decisions on sellers, shoppers, investors and other stakeholders.

How VAR reports

VAR combines firsthand marketplace experience with document-driven reporting and close attention to how marketplace decisions affect the people and businesses using these platforms. Coverage focuses on identifying patterns, testing company claims against evidence, and connecting day-to-day developments with broader questions of strategy, governance and accountability.

Value Added Resource is reader-supported and accepts no advertising, sponsored content or affiliate links. That structure is intentional and helps keep commercial interests separate from editorial decisions. Liz Morton also does not own stock or other securities in any company covered by the publication.

VAR’s readership includes ecommerce professionals, sellers, journalists, analysts, investors, regulators and people working at companies across the industry.