Amazon 2025 Fee Updates: Buy With Prime, MCF, AWD, & Supply Chain By Amazon
Just weeks after declaring no increases for referral and FBA fees in 2025, Amazon is back with a new announcement about fees for Buy With Prime, Multi-Channel Fulfillment, Amazon Warehouse and Distribution, and Supply Chain by Amazon Managed Service - here's what sellers need to know!
First, Amazon gave some highlights of how their warehousing, distribution, and supply chain services have performed in 2024 including:
- Amazon Warehousing and Distribution (AWD) continued to expand the product types supported, improve speed and accuracy of replenishing products into Fulfillment by Amazon (FBA), and launched Multi-Channel Distribution (MCD) enabling bulk distribution and replenishment to all of your sales channels.
- Launched a Managed Service for Supply Chain by Amazon that provides an end-to-end, automated solution for supply chain logistics, warehousing, and fulfillment for US sellers, simplifying operations, lowering costs, and increasing sales by getting products from factories to customers more quickly and efficiently.
- Multi-Channel Fulfillment (MCF) is delivering to customers 40% faster with three-day standard delivery. In addition, MCF fast badges allow you to display real-time delivery estimates on your direct-to-consumer website and in other places where you advertise your products to customers.
- Buy with Prime launched additional traffic-driving capabilities, including Amazon Demand-Side Platform and Social Ads for Buy with Prime. We also now offer Buy with Prime with virtual bundles, promotions, and collections, providing even more ways for you to acquire new customers and drive additional sales.
They also provided a breakdown of changes being made to fees or discounts for these services in 2025, with Multi-Channel Fulfillment getting an average ~3.5% increase and Multi-Channel Distribution moving from fixed to distance-based fees, plus the introduction of a new Amazon Warehouse and Distribution smart storage option.
- A new AWD Smart Storage option will provide a 10% discount on your AWD storage fees if you maintain sufficient levels of inventory. This discount brings fees down to as low as $0.43 per cubic foot per month. We’ll also separate the AWD processing fee into inbound and outbound processing fees rather than the current approach of charging both together. These changes are effective April 1, 2025, and for details about these changes, go to the AWD fees page.
- MCD outbound transportation fees will move from a fixed fee to a distance-based fee. This will lower fees for shorter distances and increase fees for longer ones. Inventory replenished into Amazon will not be affected by this change and will continue to be charged fixed transportation fees that are not distance based. These changes are effective April 1, 2025, and for details about these changes, go to the Multi-Channel Distribution fees page.
- We’re updating the discounts for sellers who choose the Supply Chain by Amazon Managed Service to include 20% off AWD storage fees and 10% off AWD transportation fees from AWD to FBA.The managed option for Supply Chain by Amazon provides a simplified experience where we coordinate your end-to-end supply chain logistics, warehousing, and fulfillment. These changes are effective April 1, 2025, and for more information, go to the Amazon Managed Service page.
- Multi-Channel Fulfillment (MCF) fees will increase 3.5% on average, which is less than the 5.9% average increase announced by some other carriers. For units with shipping weights of 1 lb or less, fees will remain unchanged for standard delivery speed. For units that exceed 1 lb, the fee increase will vary depending on the unit size and weight. These changes are effective January 15, 2025, and for details about these changes, go to the Fulfillment fees for MCF page.
- For Buy with Prime orders, there will be no increase to the Prime service fee, and fulfillment fees for some large standard-size units will decrease. We'll continue to offer 1- to 2-day delivery at rates that are comparable to the 3- to 5-day standard delivery rates that other carriers offer. These changes are effective January 15, 2025, and for details about these changes, go to the Buy with Prime pricing page.
How will these changes affect your Amazon business? Let us know in the comments below!