Amazon Announces Prime Day 2023 Dates

Liz Morton
Liz Morton


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It's official - Amazon Prime Day 2023 will be July 11-12! The big event will kick off at 3 AM EDT on July 11th and run through the 12th.

Amazon Prime Day is back July 11-12! Here are 5 shopping tips to help you prepare.
With the all-new Invite-only deals program, Prime members can request an invitation to access exclusive Prime Day deals that are expected to sell out.

It’s official: Amazon’s 2023 Prime Day event will kick off July 11 at 3 a.m. EDT and run through July 12.

Prime members can save big on popular brands like Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, and Sony, and save on new Amazon-exclusive deals from D’Amelio Footwear, OPI, and Alo Yoga. Plus, members will get exclusive access to Amazon’s lowest prices so far this year on select products from a variety of brands like Bose, Hey Dude, and Theragun. This Prime Day, members in the U.S. can also shop more deals on small business products than ever before.

Amazon suggests signing up for Invite-only deals, setting up personalized deal alerts, and getting reminder notifications from Alexa.

The new invite-only Prime Days deals program, gives Prime members the ability to request invitations in advance to purchase products that are expected to sell out during the Prime Day event.

With the all-new Invite-only deals program, Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out...

...Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.

In another first, Prime Day deals will also extend to participating third-party sites in the Buy with Prime program.

Shop Prime Day deals beyond Amazon with Buy with Prime
From June 21 through Prime Day, U.S. Prime members can shop early deals directly with brands like Briogeo Hair Care, Anker, Wyze, and Pickleball Central, using Buy with Prime, a new shopping benefit for Prime members. Discover Prime Day deals beyond Amazon.com with Buy with Prime.

Launched last year, Buy with Prime lets Prime members buy items on non-Amazon sites just as they would on Amazon, with easy checkout and free delivery.

Amazon Expands Buy With Prime, Touts 25% Conversion Lift
Amazon Buy With Prime expands to more sellers, touts 25% average conversion increase & will include reviews.

You can also catch up on the history of Prime Day:

The history of Prime Day: Celebrating 9 years of Amazon’s biggest deal event
Since 2015, Prime Day has given Prime members exclusive access to deals on top brands and small businesses. Learn more about the history of this storied event.

Or check out some early Prime Day deals:

Amazon Prime Day 2023: 12 early deals and offers to shop now
Discover Prime Day deals beyond Amazon.com with Buy with Prime, along with other exciting deals like 66% off select Ring bundles and up to 55% off select Alexa-enabled devices.

If you miss a deal or don't see anything that strikes your fancy, rumor has it you may get another chance at a second Prime event in the Fall.

Amazon Invites Sellers To Submit Fall 2023 Prime Day Deals
While Amazon buyers await official Prime Day dates, a second Fall Prime event is once again in the works for 2023.
Amazon

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.


Recent Comments
Avatar PlaceholderConcernedYesterday
It is Slowwwwwww and is more expensive to the buyer. In the past items I have ordered will sit at the hub for around 2 weeks. I avoid ebay unless I cannot get it elsewhere.
Avatar Placeholdermarks3047Yesterday
Hi, I have a friend who had an interesting experience recently that fell under this issue. They sold an item, packed and dispatched to the UK Ebay hub, this was midway through the period as the pause occurred. They then received a message from the buyer that they had checked tracking and discovered that the item had disappeared on ebay, no advice. It then turned out that the tracking had been fudged and the package was with them but not forwarded on to the USA. A few hours of to and fro to get the answer that it was due to the tariff dilemma. NO fault of the buyer(who had paid) or the seller ((who had been paid) and a strange response that the item could not be delivered. The buyer would be refunded in full, the seller would keep payment and the item would not be returned. Strange, Ebay must be hurting paying our both sides of the deal+
Avatar Placeholdercwi2 days ago
  1. Start building out the brand and promoting the heck out of Canadian sellers to our domestic market. Work with Federal/Provincial level governments in the push to build a strong presence here in Canada.

  2. Add other calculated shipping options than Canada Post UPS/FedEx for domestic shipping - partner with couriers nationwide, leverage agreements and software integrations with courier reseller platforms such as Stallion Express. Build out a crowd sourced network using national/regional retail locations as drop points for rural regions, leveraging transport networks to move packages to courier pickup points, akin to the UK courier model but adapted to the Canadian realities.

  3. Create a centralized international shipping clearing house to aide micro businesses with affordable shipping rates and customs clearance to avoid pitfalls and complexities (akin to US eIS).

  4. Bring features forward to the platform from other localizations, such as prepaid best offer acceptance, etc.