Amazon & Stripe Expand Partnership, Dive Into Buy With Prime

Liz Morton
Liz Morton


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Amazon and Stripe are expanding their corporate partner globally to encompass payments for a significant portion of total payments volume across its businesses, including AWS, Prime, Audible, Kindle, Amazon Pay, Buy With Prime, and more.

Amazon-Stripe partnership accelerates ecommerce and streamlines online payments
Amazon and Stripe have signed an expanded global agreement under which Amazon will significantly expand its use of Stripe’s core payments platform.

Amazon and Stripe have signed an expanded global agreement under which Amazon will significantly expand its use of Stripe’s core payments platform and Amazon Web Services (AWS) will provide crucial compute infrastructure to help Stripe serve millions of businesses around the world. Though Stripe and Amazon have worked closely together for more than a decade, today’s partnership announcement marks a new chapter in the two companies’ enduring relationship.

Amazon started using Stripe in 2017 to accelerate market expansion in Asia and Europe, and support millions of Prime Day, Black Friday, and Cyber Monday purchases around the world. Under the new agreement, Stripe will become a strategic payments partner for Amazon in the US, Europe, and Canada, processing a significant portion of Amazon’s total payments volume. Stripe will be used across Amazon’s business units, including Prime, Audible, Kindle, Amazon Pay, Buy With Prime, and more.

“Stripe has been a trusted partner, helping accelerate our business at every turn,” said Max Bardon, vice president of payments, Amazon. “In particular, we value Stripe’s reliability. Even during peak days like Prime Day, Black Friday, and Cyber Monday, Stripe delivers industry-leading uptime. We appreciate Stripe’s relentless commitment to putting users first.”

Stripe has long relied on AWS to provide the core compute infrastructure on which Stripe is built. The partnership has allowed Stripe to increase developer productivity and accelerate product development even as Stripe has scaled to support millions of internet businesses around the world. Under today’s agreement, Stripe will continue to expand its AWS footprint and to transform global commerce by taking advantage of AWS’s rapidly-expanding suite of services, including Graviton for efficiency and performance in data processing, and Nitro enclaves to enhance data security.

Amazon is betting big on Buy With Prime, expanding it to most eligible US sellers by the end of this month and touting a 25% conversion lift reported by early adopters.

Amazon Expands Buy With Prime, Touts 25% Conversion Lift
Amazon Buy With Prime expands to more sellers, touts 25% average conversion increase & will include reviews.
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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!


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