Are You Seeing More Ads On Poshmark?

Liz Morton
Liz Morton


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Poshmark sellers have noted an increase an 3rd party ads being shown on category, search, and listing pages, leading to questions about how new owner Naver will work to further monetize the site.

Ads on Poshmark App?? from BehindTheClosetDoor

I should have taken a screen shot but I just made a purchase tonight and was shown ads for a third party site and Hulu subscription wtf! Is this what Nuvair is bringing to the table? I purchased an item last week but this is all new (to me)... maybe from the most recent update from earlier this week? Purchasing changed to one-click which I dislike because it used to allow you to confirm payment first and scroll through the breakdown of fees. Now it's condensed into one number and then takes you tgrough two ads. I hate it. Anyone else seeing this?

Yes. My last 2 purchases included ads. Like you said it make it seem like it was part of Poshmark. I don’t remember the first one but earlier today I got the HULU ad.

I know this was posted 3mo ago, but just wanted to circle back and say ads are all over my page now. Anyone else?

Poshmark now showing ads on desktop browser? from poshmark

I just noticed for the first time this weekend that on my desktop browser when I'm in my "news" there are now ads on the right side! Maybe I'm late and this has been a thing. I don't see this anywhere on the mobile version.

You would think if they started up ads now that they would compensate sellers somehow, such as cheaper shipping options for smaller items or even letting you sell something for $3 and not just get 30 cents for it.

I noticed it too. I'm not a fan. I mean aesthetically, it's whatever bc I'm used to ads being everywhere, but I kept getting ads for different retailers sites. Like I had one for Athleta...now what if I was trying to sell something Athleta and someone was interested in buying but then got pulled away to the retailer's site from the ad? That worries me.


To be fair, it's not entirely clear to me if this is truly a new development on Poshmark or if they've been showing ads for some time and users have simply not noticed or they were blocked by ad blockers or browser privacy extensions.

Based on the comments I've seen from buyers and sellers, it may also be a case of Poshmark expanding ads to be shown in places they previously had not been - like checkout pages and "news" feeds.

When looking at Poshmark in an incognito browser with ad blockers disabled, it appears they are inserting multiple Google ad spots within category, search and listing pages.

It's always a bit embarrassing when these ads end up taking potential buyers to competing ecommerce sites.

More than just the ads themselves, it's concerning to me that the targeting and placement seems to be so poorly implemented - on one page I was shown 4 variations of the same Capital One Shopping ad.

I've seen some discussion from concerned sellers wondering if these ads are being inserted by Poshmark directly or if they are a sign of possible malware or other nefarious activity.

All of the ads I've seen appear to be being served through Google ad services, which means this is an intentional choice by Poshmark to display 3rd party ads on the site as an additional revenue stream.

Poshmark is not alone in this - eBay also plasters 3rd party Google ad spots on search, category, and listing pages in addition to their 1st party seller paid Promoted Listings ad placements, and of course other marketplaces like Etsy and Amazon have their own mix of ad placements (whether 3rd party or 1st party).


Before Naver's acquisition of Poshmark was announced, a comment from CFO Rodrigo Brumana at the Goldman Sachs 2022 Communacopia + Technology Conference caught my attention and made me wonder if Poshmark was considering introducing a seller paid 1st party advertising product to increase their overall take rate.

Will Poshmark Introduce Ads To Increase Take Rate?
Do Poshmark CFO’s comments at Goldman Sachs hint at seller paid advertising coming to the platform soon?

While that has not yet come to pass, the Naver acquisition does put a spotlight on what exactly the plans for increased ad revenue may be for the future.

What Does Naver’s Poshmark Acquisition Mean For Sellers?
Now that Naver’s acquisition of Poshmark is complete, what can sellers expect to change under the new ownership?

Naver is the #1 search engine in Korea and, just like with Google, advertising is a huge part of that business.

Has the Google of South Korea Found a Way to Save Struggling News Outlets?
The nation’s dominant search engine has a model for benefiting local publications—but many are worried about its implications.
Naver’s scale has allowed it to dominate advertising revenue in South Korea. Its success nationally is analogous to Google and Facebook’s seemingly insurmountable digital-advertising “duopoly” globally. Thanks to their immense reach and ability to target consumers online, these two tech giants have proved irresistible to advertisers, and Naver shares a measure of their advantage.

Yu Seo Young, a deputy manager with the company’s news team, mentioned local newspapers sometimes call Naver an alligator or some other apex predator when describing its market power.

Are you seeing increasing use of 3rd party advertising across the Poshmark desktop site and/or app? Let us know in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

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MOONBEAM
I have been seeing ads on my purchasing page and it really bugs me. This was one thing that was different and better on Poshmark. Now they are just money grubbers like the rest of them. Sad.

Recent Comments
Avatar PlaceholderNone Such9 hours ago
I left Bonanza after the shipping fee was introduced. By that point, sales on the site, which were (for me) never many, had shriveled to almost nothing (again, for me). I would love to see a P&L statement for Bonanza.
Avatar PlaceholderwhiteholmesteveYesterday
likewise wont be selling on e bay
much too complicated now for a few pounds a year in sales
Avatar PlaceholdereCommerce ProYesterday
Bonanza (or bMarketplace, or whatever they want to call themselves this week) is FINISHED.

They just "killed the golden goose". I imported my 1500+ eBay items to there since it was free. Turned out just to be a lot of work for (maybe) 3 sales a month.

The total fees were higher there before this new $20 a month cost structure, even though they claimed otherwise. When one factors in the 3.49% + 49 cent PayPal processing fees so one can get paid, there went a good chunk of profit.

Now they have boosted their commission to 11%, and still claim that the cost to sell there is less than eBay's. And remember that this does not include payment processing. WHY?? Makes no sense at all.

On eBay, for $27.95 a month, I sell over 100 items there every 30-31 days. Makes ZERO SENSE to pay a site $20 to make just a couple of sales. Since they now allow 50 "free listings", I have trimmed my offerings back to just below that amount. Also had to raise all my prices accordingly to absorb the extra selling costs.

The people who run the show here obviously didn't realize that eBay sellers who imported their listings gave the site a great depth of product, which would attract more buyers. Now that will be gone, because NO ONE will pay them $20 monthly for little to no sales.

The site also has technical issues that they refuse to fix. It was a decent resource to enable the occasional sale, but they will soon be stacked onto the eCommerce trash heap of companies that THOUGHT they could compete with Amazon and eBay. Etsy may also suffer the same fate soon, as many sellers are also leaving their site due to high fees, website issues, and poor management.

Basic eComm rule here: When you do not carry any inventory, and sellers are solely responsible for supplying your site with the goods offered, DON'T BITE THE HAND WHICH FEEDS YOU!!!