eBay Australia Launches Handbag Authentication With 0% Fee Promo

Liz Morton
Liz Morton


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eBay has launched Authenticity Guaranteed for handbags in Australia with a special limited time 0% Final Value Fee promo.

Sell your handbags with confidence
Stand out with Authenticity Guarantee on eligible handbag listings^ and pay 0% Variable Fees* on new listings. Read T&Cs and Accept Offer Introducing Authenticity Guarantee for luxury handbags. To celebrate, we’re offering 0% Variable Fees when you list and sell your handbags before 8 June 2022…

Stand out with Authenticity Guarantee on eligible handbag listings^ and pay 0% Variable Fees* on new listings.

Read T&Cs and Accept Offer

Introducing Authenticity Guarantee for luxury handbags. To celebrate, we're offering 0% Variable Fees when you list and sell your handbags before 8 June 2022.*

Eligible Handbag listings^ sold for $350 or more will be included in eBay's Authenticity Guarantee program.

The benefits of Authenticity Guarantee:

  • Physical authentication. A team of professionally trained authenticators meticulously inspect your item before securely sending it to the buyer, so you’re protected.
  • Verified returns. If the buyer returns your item, the authenticators inspect it before sending it back to you to verify that the returned item matches the original item.
  • No cost to you. eBay covers all costs of the authentication process.

How it works:

  • List your eligible item, and an Authenticity Guarantee badge will appear.
  • Once a buyer purchases your item, you'll ship it directly to the authentication facility to be verified.
  • The handbag will go through a multi-point inspection before receiving an NFC-enabled card.
  • Your item is delivered safely to the buyer via express, signature-required delivery.

What items are eligible for Authenticity Guarantee?

Authenticity Guarantee for handbags is available on handbags or briefcases of selected brands, in new or pre-owned condition, listed in the Women’s Bags & Handbags or Men’s Bags & Briefcases categories, and sold for $350 or more to delivery addresses within Australia. For full eligibility criteria, please visit our FAQ page.^

Definitely check those terms and conditions carefully - the promotion only applies to new qualifying listings (not renewed Good Til Canceled listings) that are listed and sold during the promotion timeframe and you must register for the offer by clicking “Accept Offer” on the promotional page advertising the offer in Seller Centre.


eBay Australia is also looking to hire authentication specialists, though it's interesting to note the degree to which eBay may be depending on software and AI/Machine Learning in the authentication process, particularly Entrupy.

Authentication Specialists ( Expressions of Interest) at eBay
Learn more about applying for Authentication Specialists ( Expressions of Interest) at eBay

The use of AI for authentication is a touchy subject among collectors and experts, and Entrupy seems to have some inconsistent results, with of course the perennial problem of GIGO (garbage in, garbage out) being a concern - if the data fed to the AI is not clean, the "learning" on which it bases decisions may not be either.

Entrupy is not dependable!
Since I’d first heard about Entrupy and its “ability” to authenticate through computer algorithms, I had doubts about the dependability, but not having seen evidence in brands I know of mistakes, I couldn’t be sure. After what I saw today, I offer a strong caveat because if a mistake can be...
Has anyone ever used Entrupy to authenticate their bags before? from Louisvuitton

If you've used eBay's authentication service for handbags, either in Australia, the UK or US, I'd love to hear about your experiences - leave a comment below!

eBayAuthenticity Guarantee

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!


Recent Comments
Avatar PlaceholderjannicksYesterday
Order number: 05-12869-97956, Item was counterfeit, cant leave feedback due to "we can't find this transaction"
Avataralexclifford93Yesterday
Absolutely agree with other people here - this Ebay "simple postage" is a wheeze to squeeze more out of private sellers. I live walking distance to the post office (2 minute walk) and it's 4 miles to my local Evri drop off point. I don't have a car. So will have to opt for Royal Mail only - which in turn adds an extra few pence to the postage. Previously a 2nd mail parcel was £3.25, with this it's going to be an increase of nearly 50%. The biggest increase is for the 1-2kg parcels, which previously qualified as small parcels.

As many of the items I sell are £10 or less, this makes it not worth the bother and I'll probably have to give it away to the charity shop.

Add that to the "buyer protection" fee they've added on - and the costs are making it untenable for people trying to clear the house, or make a few bob from old bits and pieces. Not happy at all and there doesn't seem to be a way of opting out.

The sooner these sleazebags at the top can be got rid of, or some community-run buy/sell/swap sites come up - the better. We don't need ebay.