eBay Authenticity Guaranteed For Fine Jewelry

Liz Morton
Liz Morton


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UPDATE 3-29-23

eBay has expanded Authenticity Guaranteed for Jewelry to more categories, beyond just fine jewelry.

Here's the current criteria for eligibility:

eBay Authenticity Guarantee for Jewelry || eBay.com
Shop Jewelry verified by experts at the Gemological Institute of America®—just look for the checkmark

Which jewelry items are eligible for Authenticity Guarantee?
Authenticity Guarantee is available for select unbranded and branded jewelry, in new or preowned condition, and sold for $500 USD or more. Auction items are also included in the service if the eligible item sells above $500.

All jewelry categories have eligible items except for Loose Beads, Loose Diamonds & Gemstones, Jewelry Care, Design & Repair, Jewelry Mixed Lots, Watches, Parts & Accessories.

Eligible brands are Cartier, Chanel, Chopard, David Yurman, Hearts On Fire, John Hardy, Judith Ripka, Le Vian, Pomellato, Roberto Coin, Tacori, Tiffany & Co., and Van Cleef & Arpels.

To be eligible for Authenticity Guarantee, unbranded and branded jewelry must also meet the following criteria:

Metal purity: Items must be one of the following metal types and purity: Sterling silver (925+), gold (9K+), palladium (500+), platinum (850+). For plated metal, the base metal composition must be as listed above.

Gemstone type: Gemstones are not required. However, for items with a main gemstone(s), the gemstone must be one of the following: alexandrite, aquamarine, cat’s-eye chrysoberyl, cryptocrystalline quartz, diamond, emerald, garnet, moissanite, morganite, peridot, ruby, sapphire, shell, spinel, tanzanite, topaz, and tourmaline. Secondary gemstone(s) can be any gemstone species except for amber, jade, opal, quartz, and turquoise.

Previously, authentication only applied to jewelry listed under Fine Jewelry, Engagement & Wedding Jewelry, Vintage & Antique Jewelry, and Men’s Jewelry categories.

Sellers received notice of the change via email today and some are not happy, citing concerns about problems they've seen reported with this and other eBay authentication programs.

Now mandatory fine jewelry over $500. Need authentication. Me! My jewelry. No. I don’t think so!
Received eBay email just now. Mandatory… Not sending my fine jewelry over $500. Out for authentication. Been selling here since May 1998. No problems ever back 25 years with my sold fine jewelry items. People read my 25 years past feedback… Thats what it was for in the history of eBay. Too many fl…

Received eBay email just now. Mandatory…
Not sending my fine jewelry over $500. Out for authentication.

Been selling here since May 1998.

No problems ever back 25 years with my sold fine jewelry items.

People read my 25 years past feedback…

Thats what it was for in the history of eBay.

Too many flaky things occurring with this eBay authentication.

ok Ebay you just shot your self in the foot.

I’ll no longer sell fine jewelry here over $500.

Too bad for all those people not buying my gorgeous wholesale diamond engagement and wedding band rings, cocktail rings, etc., etc., etc.

I can see the reason for concern, especially reading about the other authenticating services that Ebay offers and the nightmare problems many people were experiencing. Just from what I've read here over the years would make me cautious about putting any item of great value in the hands of someone who may or may not know what they're doing. Also the possibilities of fraud and chargebacks? No thank you.

I have 1 watch that I was going to list in the range of $600 - $800 here. I am going to have to list it on ebay, under $500 or will list on another place for $600 - $800. I have been reading about the sneakers authenticating issues... I don't need the drama.

I don't blame them at all - there have been reports of some very troubling issues with jewelry authentication and sellers have been unable to get their concerns with GIA addressed.

eBay Sellers Frustrated With GIA Jewelry Authentication
3 months into eBay’s jewelry authentication program, sellers are frustrated & concerned with GIA rejections.

UPDATE: Apparently eBay didn't think this bit of news was worth the same fanfare as the announcement of the authentication program, but sellers are reporting receiving emails notices that Final Value fees will increase for the entire jewelry category to pay for the new program, effective September 12.

eBay Sneaks In Final Value Fee Increase For Jewelry Starting 9-12
eBay Final Value Fees for all jewelry will increase effective September 12 to pay for new authentication program.

And a seller in the community makes a very interesting point that the additional time delay could be disastrous for last minute gift buying.

No more sales of last minute jewelry gifts.
The authenticating requirement for jewelry goes into effect today, the same day it is announced. There will no longer be a sales bump from last minute gift buying. The authentication (and delivery delay) applies even to goods that have a GIA certificate. eBay requires sellers to provide more than it…

eBay has launched an authentication program for fine jewelry in collaboration with GIA, the Gemological Institute of America.

eBay Launches Authentication for Fine Jewelry
In collaboration GIA, the Gemological Institute of America, eBay’s ‘Authenticity Guarantee’ service expands to include fine jewelry from brands like Bvlgari, Van Cleef & Arpels and Cartier

As the marketplace’s luxury categories continue to gain momentum with double digit growth, eBay announces the expansion of its Authenticity Guarantee to fine jewelry. Beginning today, in collaboration with GIA, the Gemological Institute of America, eligible new and pre-owned fine jewelry sold for $500+ will be available for the service.

The offering will soon expand to include top designer brands like Bvlgari, Van Cleef & Arpels, David Yurman, Cartier and Tiffany & Co. This marks the expansion of eBay’s authentication service to its fifth category, which currently includes sneakers, watches, handbags, and trading cards.

How eBay’s Authenticity Guarantee for Jewelry Works
GIA experts use best in class techniques to verify the condition and quality of the jewelry, ensuring the authenticity and accuracy as compared to the listing.

Every piece of jewelry that goes through eBay’s Authenticity Guarantee service is examined by GIA experts who inspect the item to verify it is as described in the listing. They also confirm that its condition and quality are as described in the listing.

Our Authenticity Guarantee service collaborates with GIA, the preeminent experts in gems and jewelry, so you can shop with confidence. Details on the jewelry authentication process are as follows:

Multi-point inspection by experts: Jewelry is examined for authenticity by GIA experts with years of industry experience and knowledge. GIA then performs a multi-point inspection, so you know your jewelry is authentic. Once verified, GIA will ship your item to you safely and discreetly, with signature confirmation required.

Unique Authentication Card: Verified jewelry will receive a unique authentication card with a QR code. Scan the code to access your item's documentation, and learn more about your jewelry and its authentication journey.

Verified Returns: In the event of a return, every item is inspected by GIA experts before it's sent back to the seller. Returns are shipped back directly to the authentication collaborators, verifying its authenticity.

Shoppers can visit eBay.com/authenticjewelry to browse and buy from a selection of new and pre-owned fine jewelry marked with an Authenticity Guarantee badge.

Though the announcement mentioned big name brands like Bvlgari, Van Cleef & Arpels, David Yurman, Cartier and Tiffany & Co., currently the authentication guarantee only applies to qualifying unbranded jewelry with those big names to be added at a later time.

Which jewelry categories are eligible for Authenticity Guarantee?
Authenticity Guarantee is available for select items, in new or preowned condition, listed under Fine Jewelry and Engagement & Wedding Jewelry categories, and sold for USD $500 or more. Auction items are also included in the service if the eligible item sells above $500.

Which jewelry items are eligible for Authenticity Guarantee?
Items that are eligible for Authenticity Guarantee include unbranded jewelry, which is defined as jewelry with no attributable designer, brand, or logo.

Unbranded jewelry must contain at least one component from each of the following criteria:

Price: $500 and above

Fine metal: Sterling silver (925+), gold (10K+), palladium (500+), platinum (850+) For plated metal, base metal composition must be as listed above

Main and side gemstone(s): Diamond, emerald, ruby, sapphire, no stone

If there is a stone, it must have a carat weight of 0.20 or more per stone

Secondary (melee) stone(s): Includes any stone except for ineligible stones (ineligible stones include any species or variants of the following: amber, jade, opal, pearl, quartz, turquoise)

If there is secondary stone(s), it must have a carat weight of less than 0.20 per stone

As always, I highly recommend checking the terms and conditions very carefully.

Authenticity Guarantee for Jewelry | eBay.com
Verified by the experts at GIA®, the Gemological Institute of America®.

In particular it looks like eBay has decided to turn off buyer and seller messaging capabilities for jewelry authentication just like with sneaker authentication and it's very important to understand there is no "final sale" policy here, returns can and will be allowed within the eBay Moneyback Guarantee.

Why can't I message the seller after I purchase my jewelry?
Messaging capability is turned off at the point of purchase to protect the integrity of the Authentication Guarantee process. At this time, your jewelry will be en route to the authentication facility, and all tracking information and notifications are available on the eBay platform.

Can I return items purchased with Authenticity Guarantee?
You can return an item for any reason if the seller accepts returns and the return is requested within the seller's return window. In the unlikely event that you receive an item that does not match the listing you can return the item, even if the seller doesn’t accept returns, as long as the return is requested within the eBay Money Back Guarantee time frames.

Also of note - what exactly is the authentication process looking at and how is authenticity determined?

What aspects will be authenticated and how are aspect values determined?
Authenticity Guarantee for jewelry is limited to a review of claims regarding item quality and characteristics listed by the seller. These claims are assessed within defined ranges and tolerances. Learn more.

Authenticity Guarantee for jewelry disclaimer | eBay.com

Many savvy sellers saw this writing on the wall back when eBay updated the Jewelry policies in May.

eBay Updates Jewelry Policy Effective May 25, 2022
eBay updates Jewelry policy to require more accurate description of natural, simulated, dyed & lab created stones.

What do you think of eBay's newest addition to the authenticity guarantee program? Will authentication make you more likely to buy expensive jewelry on eBay? Let us know in the comments below!

eBayAuthenticity GuaranteeNews

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

8 comments
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ToDay_LTD
I have 4 items that are currently listed on eBay that do not show the eBay Authenticity Guarantee. Everything in these listings should have qualified them and after several months NONE of these items show as eligible. So your "Help" pages do not have correct information and your statements above are not correct. I contacted customer service several times to verify that my listings qualified and although they say they see nothing that would stop them from qualifying I have yet to hear an answer as to why they are not in the program or what to do or when this program will be "fully rolled out." I lost a large sale today because of eBay's misleading information about this program. I had to tell the bidder that the purchase would not be authenticated. I saw a message from a buyer about her negative experiences with this new program and have been reading other Seller's problematic experiences. I am questioning why this additional "service" is not working or been added to eBay's guarantee policy. Your informed reply would be appreciated.
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Neverbetter
Consider yourself lucky. The jewelry authentication nightmare cast me a lot. My antique platinum diamond ring had authentication forced on me. It was marked 10% IRID PLAT which was very clear. The ring was perfect but after much delay caused by the "authenticator" he was denied and return to buyer because the "metal" was not correctly as listed. It was exactly as listed and because it was set in a machine for 1 minute, they denied it. The buyer was instantly refunded and I still don't have it back. Ebay then told me to relist with an accurate description. I already did have an accurate description. They aren't clear but the machine could have analyst it as .899999 Platinum and it could have failed because of that. Had the ring been sized over the years, that could have explained it. The diamonds size, color and clarity was never questioned and Ebay charges extra to do this to the seller. of more than $50 plus the 20% commission on the final value sale. I won't ever list jewelry on EBAY again. What is also good to note is that the buyer was very upset. And here's another question, there are a multitude of rings that are listed for much more than mine was listed for with diamonds and platinum or gold, are not "authentication guaranteed" so what determines which rings. I have been a seller/buyer on Ebay since 1999 and have 100% positive feedback so I can find no explanation for that.
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ToDay_LTD
So eBay told you to relist a ring which you didn't get back? How is it possible to relist something you don't have?

I will not be listing any more jewelry over $500 that meets the criteria for the Jewelry Authenticity Guarantee. Also, I have never read anything stating eBay charged a fee for this service.

This is very confusing.
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Neverbetter
eBay was telling me I should relist it with a more accurate description and to lower the price by $25. (It had sold with no issue for $2425. Ridiculous. The ring is due to arrive tomorrow so 3 days after they denied it, it’s due back here. There is no way I would relist, since the original listing was entirely accurate based on the markings. 10% IRID PLAT it’s like they are telling buyers to be vague in their descriptions so nothing much would need to be authenticated. I’ve read other comments, where sellers say that say they have to show diamonds as lower cut and color so their jewelry would safely pass. Absurd.
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Mowgli85
Thanks!
Eligible….does that mean mandatory?
I am looking at two blue star sapphire rings each $3,600.00. There is no green check-mark next to them in the listing.
Will they automatically be examined by GIA?
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Administrator
Liz Morton
I'd have to see the exact listing to tell for sure, but in general, if the listing doesn't have the checkmark or say Authenticity Guaranteed, your best bet is to assume it does not qualify and it won't be examined by GIA.
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Mowgli85
I like it. But am unsure if this is going to be automatically done, or only if the vendor requests the service. I see many jewelry items over $500.00 that are not authenticated.
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Liz Morton
It's automatically done when the item meets all the qualifying criteria - there's more than just the $500 minimum price.

Here's what the criteria is today, but eBay can and often does change the rules at any time so always check the FAQ.

Authenticity Guarantee is available for select branded and unbranded jewelry, in new or preowned condition, listed under Fine Jewelry, Engagement & Wedding Jewelry, Vintage & Antique Jewelry, and Men’s Jewelry categories, and sold for USD $500 or more. Auction items are also included in the service if the eligible item sells above $500.

Brands eligible for Authenticity Guarantee are Tiffany & Co., Cartier, Van Cleef & Arpels, David Yurman, and Roberto Coin. Unbranded jewelry is defined as jewelry with no attributable designer, brand, or logo.

To be eligible for Authenticity Guarantee, unbranded and branded items must meet the following criteria:

Metal purity: Items must be one of the following metal types and purity: Sterling silver (925+), gold (9K+), palladium (500+), platinum (850+). For plated metal, the base metal composition must be as listed above.

Gemstone type: Gemstones are not required. For items with a main gemstone(s) the main gemstone must be a diamond, emerald, ruby, sapphire, tourmaline, topaz, tanzanite, peridot, garnet, aquamarine, morganite, or cat’s-eye chrysoberyl. Secondary gemstone(s) can be any gemstone species except for amber, jade, opal, quartz, and turquoise.

Recent Comments
Avatar PlaceholderConcernedYesterday
It is Slowwwwwww and is more expensive to the buyer. In the past items I have ordered will sit at the hub for around 2 weeks. I avoid ebay unless I cannot get it elsewhere.
Avatar Placeholdermarks30472 days ago
Hi, I have a friend who had an interesting experience recently that fell under this issue. They sold an item, packed and dispatched to the UK Ebay hub, this was midway through the period as the pause occurred. They then received a message from the buyer that they had checked tracking and discovered that the item had disappeared on ebay, no advice. It then turned out that the tracking had been fudged and the package was with them but not forwarded on to the USA. A few hours of to and fro to get the answer that it was due to the tariff dilemma. NO fault of the buyer(who had paid) or the seller ((who had been paid) and a strange response that the item could not be delivered. The buyer would be refunded in full, the seller would keep payment and the item would not be returned. Strange, Ebay must be hurting paying our both sides of the deal+
Avatar Placeholdercwi3 days ago
  1. Start building out the brand and promoting the heck out of Canadian sellers to our domestic market. Work with Federal/Provincial level governments in the push to build a strong presence here in Canada.

  2. Add other calculated shipping options than Canada Post UPS/FedEx for domestic shipping - partner with couriers nationwide, leverage agreements and software integrations with courier reseller platforms such as Stallion Express. Build out a crowd sourced network using national/regional retail locations as drop points for rural regions, leveraging transport networks to move packages to courier pickup points, akin to the UK courier model but adapted to the Canadian realities.

  3. Create a centralized international shipping clearing house to aide micro businesses with affordable shipping rates and customs clearance to avoid pitfalls and complexities (akin to US eIS).

  4. Bring features forward to the platform from other localizations, such as prepaid best offer acceptance, etc.