eBay Coded Coupons Are Here

Liz Morton
Liz Morton


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Coded coupons were announced in the eBay Spring 2021 Seller Update and they are finally starting to rollout to sellers.

Harry Temkin VP of Seller Experience & Tools gave a demo of the new promotion feature in the March 2021 Seller Check-In.


Did eBay forget something?

Apparently your coupon code must be a minimum of 8 characters.  This isn't stated anywhere on the page and Harry didn't mention it in the demo either.

Hopefully this can save some other sellers the aggravation of going all the way through the set up process only to get an error message when you try to start your promotion.

It's also not clear exactly what "codes must be unique" means.  Does that just mean unique within your own store (you can't have more than one active coupon with the same code at any given time) or does it mean that it must be unique against all coupon codes created by all sellers?


What About Individual Items?

When selecting which items are to be included, you can choose all inventory, eBay category, store category, or individual items. You can also filter by price range and condition.

At first I was concerned when I saw this. At 200 maximum listings per page, scrolling through to find individual items would be very time consuming for sellers with thousands of items - compounded even more by eBay's new white space loving layout which for some incomprehensible reason only shows about 1.5 listings at a time without scrolling when viewed on a 24" monitor at 1920 x 1080.

Again it's not specifically mentioned anywhere, but clicking on "select individual listings" opens a menu where you can choose "select by bulk listings" and then enter a list of up to 500 custom labels or item numbers.


It's great to see eBay rolling out these new features & tools, but it would be really helpful if Harry Temkin and his team could also provide detailed documentation along with the release so sellers don't have to stumble through figuring things out by trial and error.

I noticed the same trend with the new Terapeak Sourcing Insights tool.  Sellers were confused by an inaccurate error message saying they hadn't sold anything in the last 90 days. It turned out the issue was there may have been some additional set up steps required and/or there is a minimum threshold of $1,000 in sales/last 90 days to access the tool - neither of which were disclosed either within the tool itself or in Harry's demo videos.

I also noticed the eBay for Business YouTube Channel just posted this more in depth video about the Listing Quality Report which was released to some sellers back in January but still needed a lot of work to iron out all the kinks.

I'm not sure why Harry wasn't in this one since he was very closely involved in the initial rollout and follow up on seller feedback, but I'd love to see him expand on his segments in the Seller Check-Ins to give us more dedicated, in-depth demos for each new tool using live accounts for a "real world" experience.

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

2 comments
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AliceMica
I've also just found out that if you delete a coupon of a certain type and then decide you want to use it again, you have to wait 7 days to recreate it. This is not stated anywhere. It doesn't warn you when you delete it, and you get some vague, generic error message when you go to recreate.
I had an "Extra $10 off $100 or more" coupon and it will not let me recreate it using any code (the old one, or a new one), nor will it allow me to do any other amounts (eg: Extra $9 off $99 or more") for 7 days, according to 2 separate eBay CS reps. Bizarre and unhelpful!
Would also be nice if they had one that was simply for free postage.
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Liz Morton
Wow, that's the first I've heard of that one - thanks for posting this! Why in the world would they limit it like that? It makes no sense.

Shipping discount coupons would be great too, but right now they seem to be running behind on the promised "send coupons to buyer groups" functions so unfortunately I don't think adding shipping discounts is going to happen any time soon.

Recent Comments
Avatar PlaceholderOngoing issue7 hours ago
Should we all form a letter of demand with a class action lawsuit. This issue has been ongoing for many years without resolution till this day in 2025. We as sellers pay for our listings with a fee, if they are not shown in a listing, this is auction manipulation where buyers get it at a cheaper price. Those who can view the listings are on your saved sellers list only.
Avatar Placeholderterry552 days ago
Sales down 40% from last year, this is gonna be a small business killer
Avatar PlaceholderJaeLynn3 days ago
I've had this happen a few times, and it confused me. One seller alleged that they had to use Amazon's services to make sure I got my item in time. I recently bought something simple, and the seller made a mistake. They'd sent me 3 different messages, one of them too early, telling me they hoped my item arrived in perfect condition. The next day, the item was marked as shipped, and I got an official Ebay shipping email. The seller was using direct messages to give me item updates. If I wanted Amazon, I'd have used them myself! lol