eBay Custom SKU Missing In New Listing Tool

Liz Morton
Liz Morton


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I'm seeing a lot of seller comments about the Custom SKU field being missing from the new eBay listing form and I can understand why - in true eBay form, the option is hidden and requires extra clicks to enable on the desktop version of the form and is located in a completely different place on the mobile app.

Where can I record SKU in new listing tool?
I manage my inventory with the help of SKU info. Now I can’t find it in the new listing tool. HELP!

I manage my inventory with the help of SKU info. Now I can't find it in the new listing tool. HELP!

On the new Unified Lister, click on EDIT ALL OPTIONS on the TITLE line. You will then have 3 options. CUSTOM LABEL (SKU) is the last option. Click on the circle to change it to blue. Click DONE.


Here's what it looks like on the desktop version of the listing form in Chrome:

If you don't see Custom SKU, click Edit All Options next to Title.

Then select the toggle for Custom Label (SKU) and either enter it on this page or click Done and go back to the main listing page and enter it there.


Unfortunately, for some reason eBay decided to do it differently in mobile app, which is causing even more confusion.

You would think the logical place to find it in the mobile app would be under Title, since that's where they put it for the desktop version, but if you click edit for Title - there's nothing about Custom Label (SKU).

Instead for some inexplicable reason, eBay put Custom Label (SKU) under Item Specifics in the app - all the way at the very bottom where you'll have to scroll past all the required and suggested Item Specifics before you'll see it.

These screenshots were taken from the Android version of the app. I would assume it should be similar in the iOS version as well, but unfortunately I don't have any Apple devices to use for testing.

If you're still unable to find the option for Custom SKU in either the desktop or mobile versions of the new listing form, let me know what device and browser you are using in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

5 comments
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Busybusyebay
I found a easy to locate place to add ebay custom sku when I ended and sold similar on my computer.
How about eBay adding a bin number field. Wouldn’t it be nice go be able to scan in the barcode / custom barcode of an item and then scan in a label stuck on the front of the bin / shelf / physical location where you put it, which would go in the bin field. Maybe bin fields could all have sku’s starting with bin and then ebay would automatically put them in the bin field.... sigh ... dreaming of less busy work.
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jlflick
I tried to list last night 1/31/2023. NO PROVISION for entering a SKU NUMBER nor is it available on the RELIST function.

WHY EBAY???

"If it ain't broke, WE CAN FIX THAT!"
12
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mallory-knox
Thank you, I contacted ebay customer service and as usual, they have no clue about anything ebay related and I was told that we did not have the option to add custom sku anymore.. I knew this was BS, but unless I ask to speak to leadership, any info CS will give me is 99.99% of the time wrong
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kndbaystore
Yep, I had two clowns tell me last night that it is not an option. They kept telling me to go to item specifics. Anyway, I tried the above and still did not see the custom label.
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Liz Morton
You're welcome, glad it helped! It really is sad how bad eBay customer service has gotten, isn't it? 🤦‍♀️

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