eBay Expands Time For Buyers To Cancel Orders But Will Give Sellers Feedback Protection If They Decline

Liz Morton
Liz Morton


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UPDATE:

It appears we did not have to wait long for the answer - a similar update has now also been posted for the US as well.

We’re simplifying order cancellations
We’re launching a change that will simplify the order cancellation process for both buyers and sellers: Buyers now have the option to request an order cancellation using the Cancel order button before the item is marked as shipped. Our goal is to create a more user-friendly and consistent experience…

eBay has announced changes to their cancellation policies in the UK and Australia, allowing buyers to request to cancel an order at any time before it is marked as shipped - will the US follow suit?

The current policy in both the UK and Australia allows buyers to initiate cancellation within 1 hour of commiting to buy an item, just like in the US - once it is past that hour, the buyer can still send a message to the seller requesting cancellation but the option to initiate it directly through the eBay cancellation process is closed.

Sellers are able to decline such requests, whether made within the first hour or through messages after, but it can often be a tricky situation that can lead to false Not As Described Returns and/or negative feedback if they choose to continue with the order and ship instead of honor the cancellation request.

The new policy, effective on August 28 in the UK and rolling out through mid-September in Australia, gets rid of the 1 hour limit and will now allow buyers to initiate a cancellation through the eBay process at any time before the order is marked as shipped.

Sellers will still have the option to decline the request within 3 days and will receive feedback protection if a negative is left because the seller declined the cancellation request as part of a larger overhaul of feedback policies that was promised during the Summer Seller Check In in June.

Those who sell customized items are advised to keep communication in the eBay messaging system if they are unable to honor a cancellation request, in case the buyer seeks a refund through their payment provider - but eBay does not give specifics about whether sellers would be protected from chargebacks in those instances.

From the eBay UK Community forum:

We’re simplifying order cancellations
From 28 August 2024, we’re launching a change that will simplify the order cancellation process for both buyers and sellers. Buyers now have the option to request an order cancellation using the Cancel order button before the item is marked as shipped. Our goal is to create a more user-friendly and…

From 28 August 2024, we're launching a change that will simplify the order cancellation process for both buyers and sellers. Buyers now have the option to request an order cancellation using the Cancel order button before the item is marked as shipped. Our goal is to create a more user-friendly and consistent experience to build trust between buyers and sellers, and encourage repeat purchases.

In prior tests, these changes resulted in a minimal increase in cancellation requests (maintaining an overall average cancellation rate of 1%, with an increase from .9 out of 100 transactions to 1.1 out of 100 transactions). This also led to a notable 25% improvement in buyer satisfaction, which led to a higher likelihood of repeat purchases.

How it works

How can I see and respond to cancellation requests?
When a buyer requests a cancellation, you’ll receive a notice in your eBay messages. You’ll also be able to see orders with cancel requests in your Seller Hub > Orders > Cancellations.

You'll have 3 days to accept or decline the request. On paid orders, eBay will automatically decline the request after 3 days, but we encourage sellers to respond quickly.

You have the choice to accept or decline a cancellation. When feasible, it’s recommended to accept the request, especially if it’s sent within minutes or a few hours of when an order is placed. Doing so has shown to discourage return requests or “item not received” cases, and encourages the buyer to return to eBay for their next purchase.

When will the new cancellation process update take effect?
It will take effect on 28 August 2024. Sellers may still observe some requests coming through direct messages as buyers adapt to these changes.

What happens when I accept a cancellation request?
After you accept a cancellation request, we’ll automatically issue a full refund to the buyer and fee credits to you as per our fee credits policy. If the listing was of a single quantity or Buy It Now item, we'll automatically relist the item for you unless you select No next to Relist item? when cancelling the order.

Protections

What if a buyer leaves negative feedback for refusing their cancellation request?
eBay will protect you by removing negative or neutral feedback on these orders.

What protections are in place if I've already shipped the item?
Once you ship the item, be sure to promptly update the tracking information and order status to 'shipped' on eBay. When an order is marked as shipped, buyers will no longer be able to access the Cancel order request flow.

If a buyer has requested cancellation before you were able to update the shipment status, and you have already shipped your item, you can decline the cancellation request.

What if a buyer wins an auction but doesn't pay and asks for a cancellation?

You'll have 3 days to accept or decline the cancellation request on an unpaid item. Cancellation requests for unpaid items will be automatically approved after 3 days if there is no response from you.

eBay monitors and takes action against buyers who habitually fail to pay. We proactively restrict such buyers from bidding. Don’t ship items until payment is confirmed, and ensure all communication is kept on eBay so we can assist if needed.

Customised & personalised items

As a seller of customised items on eBay, what if the order is already in process when a cancellation request is made?
If a cancellation is requested, communicate with the buyer via direct message to explain why the request will be declined, then proceed to decline it. Keeping your communication on our platform helps us provide support if the buyer seeks a refund through their payment provider.

eBay had given sellers a bit of a heads up about changes coming to the cancellation policies as part of the UK June 2024 Seller Update, but the wording provided at the time made it sound like it would only apply to orders with local collection.

Local post transaction | UK Seller Centre
Streamline your eBay sales with improved local collection processes. Enjoy easier cancellations and stronger seller protections. Sell with confidence!

To help cut down on 'item not received' claims and payment disputes you have to manage, we've improved the cancellation experience for eBay local cases.

If a buyer can't pick up an item, or changes their mind after seeing it, they can request to cancel the order up to 30 days after payment or until the collection is confirmed.

As a seller, you can review and approve cancellations, and the item will automatically be relisted so you can sell it again.

The eBay Australia announcement is very similar, with the exception of putting a 30 day limit in place.

We’re simplifying order cancellations
From 30 August, we’re simplifying the order cancellation process for both buyers and sellers to create a more user-friendly and consistent experience, build trust between buyers and sellers, and encourage repeat purchases. Buyers will now have the option to request an order cancellation using the…

From 30 August, we're simplifying the order cancellation process for both buyers and sellers to create a more user-friendly and consistent experience, build trust between buyers and sellers, and encourage repeat purchases.

Buyers will now have the option to request an order cancellation using the Cancel order button up until the order has been marked as sent or seller uploads tracking.

If the item has not been marked as sent, buyers have 30 calendar days after the order is placed.

Once the seller uploads tracking or marks an order as sent (for untracked items), the buyer will no longer be able to send a cancellation request.

Our Order cancellation policy will be updated to reflect these changes. This new experience is being introduced gradually and will apply to all orders by mid-September.

Interestingly, they also revealed they had tested this change for two weeks in April-May of 2023.

While there is currently no specific indication the change will be coming to the US as well, it's not uncommon for eBay to test or initially rollout new features or policies in Australia and the UK before expanding them to the main US marketplace, so sellers will want to keep an eye out and stay tuned for updates!

*Editor's note: after publishing, eBay made a similar announcement for Canada as well.

What do you think about eBay expanding the time buyers are allowed to initiate a cancellation? Let us know in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

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unknown
How can it lead to repeat purchases if the orders are cancelled?

Recent Comments
Avatar Placeholderterry5512 hours ago
Sales down 40% from last year, this is gonna be a small business killer
Avatar PlaceholderJaeLynnYesterday
I've had this happen a few times, and it confused me. One seller alleged that they had to use Amazon's services to make sure I got my item in time. I recently bought something simple, and the seller made a mistake. They'd sent me 3 different messages, one of them too early, telling me they hoped my item arrived in perfect condition. The next day, the item was marked as shipped, and I got an official Ebay shipping email. The seller was using direct messages to give me item updates. If I wanted Amazon, I'd have used them myself! lol
Avatar Placeholderlessthanthreerecords2 days ago
Happening to me too. On my active listings page (with the full list) it looks fine, but when I click on them, many have the random characters. I reported it, and that's when one glitch led to another! As I was typing the message after clicking the "?", letters were repeatedly not coming up (usually one or two at the end of a word). I was finally able to get the message entered, but how tedious!