eBay Germany Ends Fees For Private Sellers

Liz Morton
Liz Morton


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eBay Germany has announced that private sellers will no longer be paying any listing or sales commission fees to sell on the platform, effective March 1, 2023.

The announcement was posted on the eBay.de community forum (translated by Google):

Ab 1. März 2023 verkaufen private Verkäufer*innen bei eBay.de kostenlos
Liebe Verkäuferinnen und Verkäufer, der Verkauf von Artikeln bei eBay.de wird für private Verkäufer*innen ab 1. März 2023 kostenlos. Private Verkäufer*innen zahlen dann weder eine Angebotsgebühr noch eine Verkaufsprovision, wenn sie bei eBay.de verkaufen. Die Änderung gilt auch für Angebote, die b…

Selling items on eBay.de will be free for private sellers from March 1, 2023. Private sellers then pay neither a listing fee nor a sales commission when they sell on eBay.de. The change also applies to offers that were already posted on eBay before March 1, 2023 and have not yet been sold.

Why are we doing this? We know that fees have been the biggest hurdle for private sellers to sell on eBay. The change in fees not only means an attractive opportunity for additional income for private sellers, but also a wider range of inexpensive and used items on eBay.de. This allows consumers to save when shopping on the eBay marketplace in economically challenging times and at the same time give used things a second life.

With the elimination of fees for private trading on eBay.de, eBay is investing in the entire marketplace ecosystem: the figures show that anyone who sells on eBay also buys twice as much as buyers who do not sell. And that also means higher sales opportunities for our commercial dealers. We are your reliable partner again this year and will support you with improved functionalities and various programs to start and grow your business.

We wish you every success in selling and thank you for your trust!

Full fee structure here:

Gebühren für private Verkäufer
Der Verkauf von Artikeln auf eBay.de ist ab dem 1. März 2023 innerhalb Deutschlands kostenlos. Es können Gebühren anfallen, wenn Sie Zusatzoptionen auswählen, Ihre Angebote mittels Anzeigen bewerben oder Versand in andere Länder anbieten.

Commercial sellers, which make up about 80% of the sales on the site, will still be paying their regular listing and Final Value Fees.

Still it's a significant move by eBay that may be made with deeper motives (emphasis mine):

Ebay Deutschland streicht Gebühren für private Verkäufer
Mit dem Boom von Amazon konnte Ebay nicht mithalten. Die Erlöse sinken stetig. Nun soll eine Initiative aus Deutschland dafür sorgen, dass die Plattform wieder attraktiver wird.

The managing director of Ebay Germany, Oliver Klinck, said that the elimination of fees for private sales is an investment by eBay Germany in the entire marketplace business: the incentive of private sales is driving the business of private sales, expanding the variety of offers on Ebay Germany and thus increase the attractiveness of the marketplace.

The cancellation of fees should also pay off for the platform itself. “We see that private sellers are also much more active as buyers. Those who sell on eBay also shop twice as much as shoppers.”...

...The exemption from fees and commissions only applies to private sellers. On the one hand, Ebay relies on the information provided by the seller himself. In addition, the platform also uses algorithms to check whether the self-disclosure is credible. "If someone regularly sells 20 iPhones a day, then that is a very clear indication for us that this is not a private seller."

Klinck said the private sale was of great importance. “Ebay has always been strong in private sales. The first product we sold was a used laser pointer. Private sellers were also very active on the platform before Corona. There was another boost during the pandemic.” Private sales are now being boosted by the economic circumstances.

The bottom line is that commercial trade is significantly larger and accounts for around 80 percent of the business. Around 20 percent is accounted for by private sales.


We've seen eBay use similar strategies with limited time no fee promotions, to crank the dials and move the levers to entice sellers to list inventory eBay wants to bring to the marketplaces, like sneakers in the US or pre-loved fashion in the UK.

Can Money Buy eBay Pre-Loved Fashion Love?
Will eBay win hearts with pre-loved fashion voucher promo & Love Island partnership or is heartache ahead?

I believe eBay is particularly interested in whether this move will reactivation sellers who used to be buyers or bring new seller buyers to the platform.

In Q4 2022 eBay once again reported that global Active Buyers had slipped for the 7th straight quarter in a row.

eBay Q4 2022 Earnings Commentary
eBay Q4 2022 Earnings highlights & commentary from Value Added Resource.

And it's not just the pandemic ecommerce boom gains that eBay has lost - with 134 Million Active Buyers, eBay is below Q1 2018 buyer levels, now for the 3rd quarter in a row.

eBay is desperate to stop the hemorrhaging and is apparently willing to forgo fees indefinitely for ~20% of sales on the German site to try to get there.

If the test there is successful will private sellers in the UK be next?


What do you think of eBay's plan to scrap fees for private German sellers? Let us know in the comments below!

eBayFees & Payments

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

5 comments
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at world
The REAL reason Ebay has made this is a new law in Germany since 2023. "Plattformen-Steuertransparenzgesetz (PStTG)" With this law every venue (Plattform) like Ebay, airbnb etc. HAS TO automatic report revenues of every "private" seller to finance authorities if it is more than 30 sales or over 2000 Euro per year. Therefore many "private" sellers don´t dear any longer - or just don´t want to deal with it.
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bigboy
I think they can report on someone's sales only in case this "someone" is registered on eBay as a business seller.
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at world
NO - it is especially for "private" sellers.
1
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s.
They stilll have to report those sales even when they dont take commision from them. This law i think is in every EU country at least it is in Estonia the same.
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Opalie
Maybe one day (maybe) ebay will realise that their largest offshore selling contingent don't BUY on ebay, they just want to sell their junk direct to Americans, and more and more often, sell without having to actually deliver the goods.
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Recent Comments
Avatar PlaceholderMksowa9 hours ago
They need to fix a very broken system full of nasty attitudes. The patrons no longer matter.
Avatar PlaceholderMarty_JYesterday
Was just checking to see if it would post without creating an account but….
eBay seller since 2022
Just started selling about a year and half ago

800 items sold 99.7 feedback

Recently I went away for family things for 30 days set my acct to be away … got back with items not received cases opened

I wasn’t able to revise existing listings post new listings OR refund the buyer from my eBay funds …

The items were caught up in recent wild fires but ended up being delivered late. I had to beg the buyer to let me pay them off of eBay to close the case because it was on hold and I wasn’t able to refund them from my eBay acct etc…. So luckily they obliged and I did … but ever since then my acct must be strikes as high risk because funds have been on hold 3 days after delivery since then indefinitely might I add… I get the run around everytime etc etc FINALLY I got someone saying it’s temporary it’ll be back to normal etc. these r all reps from escalated departments… one lady told me that with my history and feedback I’ve proved beyond doubt that I’m reliable seller and shouldn’t be on hold she put in for a appeal never heard back got the run around for another few months… they keep telling me I’ve been chosen for the new update they r rolling out total BS … do you believe that sellers will stay on eBay with these holds ? No they will simply go to another platform … they r 100% making money on the holds and use any reasoning to tell you basically no and keep profiting…. The get around is creating a new acct… these cases were closed without eBay having to step in and might I add I lost $$ and its been truly frustrating esp since I’ve built the acct up but I know I can do it again.. when they tell me its going to happen to all accts I just mention how my brother just opened one n now has immediate payments they don’t know what to say I don’t think they really even know.,, its sad n scummy but I see a class action lawsuit coming honestly ! I don’t know💬 if I forgot anything but well written thanks for the information. Have a great one!
Avatar PlaceholderJkvinyl3Yesterday
As many have already quoted - us sellers now can not charge for packaging. I will be £500 a year out of pocket.