eBay Increases Handling Time Option To 40 Days

Liz Morton
Liz Morton


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UPDATE 8-18-23

Over a year later, eBay has finally updated the presale policy page to reflect a 40 business day timeframe.

Presale policy
Presale listings must clearly state that they are “presale” in the title and description, and guarantee shipment within 40 business days of purchase.

Presale listings must clearly state that they are "presale" in the title and description, and guarantee shipment within 40 business days of purchase.

In order to protect buyer and seller guarantees, presale listings must follow eBay policy, including listing the date the item will be available to ship.

What is the policy?

  • Presale listings must guarantee that the item will be shipped within 40 business days of purchase
  • The date the item will be available to ship must be clearly stated in the listing
  • Listings must clearly indicate in the title and description that the item is being offered for presale
  • Handling time details should include the time it will take the seller to acquire the item, in addition to the time it will take the seller to deliver the package to the shipping carrier

UPDATE 7-9-22

The presale policy page has not yet been updated, but eBay community staff were able to confirm the plan is to extend the presale policy to 40 days as well.

Re: 40 days now showing on handling time (desktop only)
wrote: wrote: wrote: I saw it mentioned on another online forum yesterday. I see there actually is a 40-day option available on my account now. Sounds like a very bad decision on ebay’s part unless it’s just a glitch. Probably will see an announcement from ebay encouraging pre-sales as their…

I was able to get a response on this today @valueaddedresource, and it sounds like we'll be updating the presale policy to reflect the new 40-day timeframe. Look for that to update in the near future!


eBay has quietly increased the available handling time options for sellers from 30 business days maximum to 40 - could more presales be on the way?

Astute sellers noticed the recent change on the listing form and are discussing it in the eBay community.

40 days now showing on handling time (desktop only)
I’ve not seen any discussion about this and cannot find anyone even mentioning it online. Last I knew we had a maximum of 30 days for handling. When did it go up to 40? Guess maybe I’ve been hiding under a rock?

Some sellers have questioned if a 40 business day handling time would violate the FTC "30 Day Mailing Rule" - a great question and one that has come up often when discussing eBay allowing pre-sale listings which violate that rule.

My understanding of the 30 Day Mailing rule is it basically says sellers must ship within the timeframe they advertise or if no timeframe is given, within 30 days.

Business Guide to the FTC’s Mail, Internet, or Telephone Order Merchandise Rule
Introduction How to Comply With the Rule Questions and Answers About the Rule Where to Go For Help Part 435 -- Mail, Internet, or Telephone Order Merchandise Rule

The Rule requires that when you advertise merchandise, you must have a reasonable basis for stating or implying that you can ship within a certain time.

If you make no shipment statement, you must have a reasonable basis for believing that you can ship within 30 days. That is why direct marketers sometimes call this the "30-day Rule."

While there may be variations depending on specific situations, it's likely that as long as the 40 day handling time is clearly shown on the listing page, it would not be considered a violation of the rule.


Why Would eBay Allow Long Handling Time?

My take: eBay may be testing allowing longer handling times in an effort to encourage more presales on the platform while also addressing criticism and possible regulatory scrutiny about presales that violated the FTC rules by stating a 30 day handling time when the actual release and shipping dates were much later.

eBay Promotes Presale Violations
eBay promotes Funko Pop presale event in violation of its own policies and FTC 30 Day Mail rule.
eBay Partners With Metazoo On Wilderness Booster Presale
eBay’s partnership with Metazoo shows no qualms in bending rules & violating presale polices for fun & profit.

Since handling time is listed as "business days" (which does not include weekends or holidays), changing from 30 day to 40 day handling would essentially give the seller an additional 2 weeks to ship the order.

I suspect concern about regulatory scrutiny is even higher now that eBay is part of a consortium with a 25% stake in Funko that includes an agreement to be the preferred secondary marketplace for their products, many of which are presale releases.

eBay To Be Preferred Secondary Marketplace For Funko Pop!
eBay set to be preferred secondary marketplace for Funko as part of consortium acquiring 25% stake in company.

For now, the eBay presale policy page still states:

Presale listings must clearly state that they are "presale" in the title and description, and guarantee shipment within 30 days of purchase.

  • Presale listings must guarantee that the item will be shipped within 30 days of purchase
  • The date the item will be available to ship must be clearly stated in the listing
  • Listings must clearly indicate in the title and description that the item is being offered for presale
  • Handling time details should include the time it will take the seller to acquire the item, in addition to the time it will take the seller to deliver the package to the shipping carrier

However, it's not at all uncommon for there to be breakdowns in communication within eBay departments that cause policy and help pages to be out of date or not updated in a timely manner - especially when unannounced changes are made.

I'll be keeping an eye on that policy page and will update if changes are confirmed to extend the presale shipping time to 40 days as well.


What do you think about eBay allowing 40 day handling time? Let us know in the comments below!

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!


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