eBay Introduces 3D Images For Sneakers
UPDATE 12-7-21
eBay has finally put out on official press release about the 3D image feature
eBay’s 3D true view technology is currently available to select sneaker sellers in the U.S., and the company plans to expand the tool to additional sellers in 2022. Sneaker sellers who are interested in leveraging the tool can sign up for the waitlist here. Buyers can check out 3D true view for select sneaker listings on the eBay app for iOS and Android.
The form to apply for a spot on the wait list show some interesting details, including the fact that sellers will need to use a special backdrop and lightbox for this new feature.
UPDATE: It appears eBay is using a third party provider for this feature - RestAR which was acquired by Unity in 2020. Check out the details here:
Unity Technologies
In the Q3 2021 earning call, CEO Jamie Iannone announced eBay is launching a "next gen" product experience with 3D images starting with limited test on select products in the sneakers category.
Get a first look at the new experience here:
Get up-close and personal
eBay’s 3D true view technology shows your exact item from all possible angles. You can examine every detail—from the individual stitches to Michael Jordan’s autograph. It’s just like holding the shoe in your hands.
Users can select to view the left or right shoe, zoom in and out, and rotate for a 360 degree view.
I'd love to hear what buyers and sellers think of this new feature!
Would a 3D view help you make the decision to purchase an item? Do you think this technology will be useful across the marketplace or just in specific verticals?
Drop your thoughts in the comments below!
