eBay Introduces New Listing Tool - Again

Liz Morton
Liz Morton


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eBay has been tinkering with the Listing Tool again, now several iterations down the line from ex-VP Seller Experience Harry Temkin's original Unified Listing Experience which was almost universally panned by the seller community back in March 2021.

eBay’s Unified Listing Experience
eBay’s new listing tool takes a one size fits all devices approach to design - and comes up short.

Subsequent attempts to fix the new listing experience have had mixed results with the same seller feedback - trying to force a mobile like experience onto desktop users makes the listing experience less efficient and more frustrating to navigate.

Schedule Start Time In New eBay Unified Listing Tool
Can’t find Schedule Start Time in the new eBay Listing Tool? We’ve got you covered!

Despite the loud chorus of disapproval, eBay announced earlier this year it was pushing ahead with retiring the "classic listing form" and all sellers would eventually be pushed into the new listing experience.

eBay Classic Listing Form’s Days Are Numbered
eBay for Business podcast confirms Classic Listing form will be retired eventually, replaced by Unified Listing Experience.

The latest version of the new experience is rolling out to sellers now and so far, the reviews are still not great.

The new listing tool has broken for 2 days now -- all descriptions removed!
I was forced to start using the new listing / revision tool. When I enter a description (revision of an existing listing, and sell similar) and then save, it removes the entire description from the listing. Doesn’t matter what I put in the description, the system empties it out upon save. How are…

I was forced to start using the new listing / revision tool. When I enter a description (revision of an existing listing, and sell similar) and then save, it removes the entire description from the listing. Doesn't matter what I put in the description, the system empties it out upon save.

How are you rolling out a new listing tool that has a major error with no way to revert to the old tool...

New Listing Tool #3
Yup, so the newest listing tool (3rd one now) has been released, and it took away my old listing tool, and now, there is no more option to opt out - even though ebay was told countless times how horrid it is, alas, they don’t listen... have fun getting templates to work.

Yup, so the newest listing tool (3rd one now) has been released, and it took away my old listing tool, and now, there is no more option to opt out - even though ebay was told countless times how horrid it is, alas, they don't listen... have fun getting templates to work.

New Listing Tool Sucks
My listing tool changed overnight and the new one is just terrible. Take 5x longer to create a listing For some reason all my listings now default to Buy it now and $35 USPS Priority Shipping with Signature Required and USPS Priority International shipping. Takes 5-10min to create a listing now…

My listing tool changed overnight and the new one is just terrible. Take 5x longer to create a listing.

For some reason all my listings now default to Buy it now and $35 USPS Priority Shipping with Signature Required and USPS Priority International shipping. Takes 5-10min to create a listing now that I have to edit everything

I went form creating 20-30 listings in an hour to zero because of the frustration

Hate the new listing format
Seems like every time Ebay makes changes, It is never for the better, this new listing format is horrible. I just dont understand why they have to make changes that affect the sellers on here, making things more difficult to navigate and work with.

I believe it was all done in an effort to make it more compatible and easier for sellers to list with smart phones, which eBay sees as the future of e-commerce. Whether it is or it isn't, it's made it a nightmare for people using PC's. People like me. Horrible or convoluted doesn't even start to describe it.

Re: Forced to use terrible new listing tool!
It switched for us today as well. It’s mind boggling. How could they have decided to push this through? The design is amatuer at best. It’s not responsive design and doesn’t scale to screen sizes, rather it just uses the same alignment for desktop or mobile. Literally making an intentional ch…

It switched for us today as well. It's mind boggling. How could they have decided to push this through?

The design is amatuer at best. It's not responsive design and doesn't scale to screen sizes, rather it just uses the same alignment for desktop or mobile. Literally making an intentional choice to avoid the modern design standards that have been made over the last 10 years (much the same as this forum...)

Any software designer can see the obvious issues, and obvious ways to improve. Any one whos specialty is UI/UX would be disappointed by how horrible the experience is.

They had to ignore feedback from HUNDREDS (or more) sellers in order to push this through. I've known people who have had meetings with them regarding this and have passed feedback. Yet eBay still goes through with it, all the problems still existing.

It's absolutely sad that most of the issues could be solved by a single frontend developer with only an intermediate level of experience, let alone someone who is accomplished in UI/UX.

Just another implementation that begs the question "What in the world are they thinking?!?!"


What do you think of the latest "new" eBay Listing Experience? Let us know in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

7 comments
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madformtb
Hadn't sold on e-Bay for a while. Came back to find this WTF? interface. It was so foreign, it took me a couple hours to list just a few items. Even at that I still got charged for a sub-title I kept trying to delete. Will somebody please explain why on the Listings page e-Bay thought it was a good idea to force us to choose a category of listings (Listed, Unsold, Ended, etc.) instead of just showing all of them on one page?? Not to mention "Sold" isn't even on the list!! It took me 10 minutes just to locate the deeply buried link to sold items. e-Bay definitely got a lot worse since I last sold anything. It looks like they developed a garbage interface, then when user feedback was a huge wave of terrible, they just doubled-down on the junk they created. I assume that's because they already spent the money on development before learning all the revenue-generating sellers hate it. Way to go e-Bay. That sort of arrogant ignorance will lead to your demise.
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mhr
When they switched the tool this time it automatically turned off all of my auction listings auto relist function. So within a week of the new tool starting I had 300 unsold items because none of them relisted. I have been dealing with this for weeks now with no real help from eBay. I was on the phone with one woman for over an hour with her trying to help me figure out how to get the auto relist option back. She ended up finding it in the settings and she said "I even work for eBay and I could not find this". Now I am going back and relisting them and deliberately selecting auto relist and it is turning it off mid week without me knowing. So frustrating.
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Jagbluejag
It just takes so long to complete a listing and it won’t take a buy it now price unless I put in the average price for a similar item save that and then put in the price I want to sell it at.
Why don’t they just leave a system that worked well along
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A Vintage Read
Well eBay in their infinite wisdom finally screwed my "region" today by releasing the New Listing Tool piece of garbage. What a waste of time and effort.Why did eBay "fix" something that was not broken??? I finally figured out a route to do listings the old way via my listing templates but who knows how long that will last. Guess they do not want us to sell more stuff - who would have thought that!!?!?!
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mamba76
Its totally bloated and unfocused, no visual hierarchy and a real headache. The interface should be available for customization by the user as much as possible. The experience could be compared to an ant trying navigate its way through a bowl of spagetti! They changed their JS libraries to the asynchonous Node.js but seems they never changed their dev team for the task. They must be pulling their hair out lol. What a mess!
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queenofcredits
It seems the powers that be have bizarrely attempted to cripple their sellers' ability to list products efficiently and quickly. Whomever came up with the design can only be assumed to be a secret operative for one of the other online sale merchants, as the goal appears to minimize the number of listings that can be created given time and physics with multiple layers, oversized font, and some weird pre-fills that have nothing to do with my marketing desires. Someone should tell the template drafters that eBay makes money based on products being listed and the more time it takes to create a listing the fewer a seller can get done in a given work day. So, slowing down the creation of listings by adding preposterous bells and whistles is not helpful to eBay's bottom line.....or its Sellers. Just my opinion, but Jimmy Christmas, what a nightmare!
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redrivervalley55
Has anyone figured out a way to use outside templates like SSB which I have been using for 15 years? It was simple just paste in description now tonight it's all gobbly tech lanquage in that box and no listing info or my pics from the outside template. I use nothing but outside templates and in today's new listing tool no way to use them. Good grief I need to quit selling when they make search for 3 hours and still no answers.
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Recent Comments
Avatar Placeholderbritishsoeedw-06 hours ago
I'm having the same problem, Vat has ben added to my listings and sales have literally stopped.
Avatar Placeholderblazeaglory11 hours ago
I've been selling on ebay since 2003 but i had to get a new account because after having a perfect feedback with ZERO negative feedback, i had one sale go south where the item i had i simply couldn't find in my inventory! So i ended up Ebay roughly 250$. You'd think they'd call me or message me and work out a plan but no, immediately PAY NOW PAY NOW OR YOUR ACCOUNT GETS CLOSED! I sell hand to mouth and usually each sale gets spent on bills QUICK, so i told Ebay i could pay monthly or weekly and pay the balance off in a month or sooner. Anyways, they closed my perfect TRS account. I mean no sympathy or anything after roughly 20 something odd years...SO now my new account after not selling for several months has only a couple sales. I dunno if things have changed but traffic seems waaaaay down but with this last sale, a nice vintage DAVID YURMAN silver bracelet, i had to ship to an authenticator, which I've never had to do. Hey I'm all for it because on ebay the last 20 years, the silver jewelery market has been HIGH RISK fakes labeled .925 yet NOT! LOL So I'm ok with an authenticator program that actually WORKS! So now the bracelet has been in Carlsbad since Monday May 19th 2025. I'm hoping it gets verified by tomorrow. I'll keep you all posted
Avatar Placeholderfoxxresell19 hours ago
An update to this situation - Today I will return to Above Average but this last month cost me a 91.8% reduction in impressions, 53.8% drop in listing page views, and 78% drop in revenue as well as paying an additional 6% final value fee on the sales I made. I was fortunate I had some higher value items sell this last week or my revenue numbers would have been well into the 80%.

eBay has responded to my BBB complaint twice. The first time they told me that I deserved below standard because my shipping scans were below the threshold. However, I had to quote their own website to them saying that shipping numbers cannot lead to downgrade to Below Standard.

The second response they just said I would be restored on May 20th completely ignoring the issue at hand, admitting an issue existed, or offering any type of solution.

If this concerns you, this happened to you, or worried it may happen, please take action. In fact, take action anytime eBay is doing somethning wrong. They will change nothing if you don't say anything. If enough people speak up, they do make changes.