eBay Metazoo UFO Lunchbox Price Gouging

Liz Morton
Liz Morton


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eBay is once again partnering with Metazoo on an exclusive product launch and also once again failing to address serious price gouging and presale policy violations on the platform.

Previously, eBay and Metazoo released an exclusive Wilderness booster pack which violated the 30 day presale policy by allowing a 60 day handling time.

When the product sold out in short order, those who had purchased it at $50 almost immediately turned around and flipped it for 4x the price or even more, while also still violating the presale policies, and eBay did nothing to stop it.

eBay Partners With Metazoo On Wilderness Booster Presale
eBay’s partnership with Metazoo shows no qualms in bending rules & violating presale polices for fun & profit.

In this latest collaboration, eBay and Metazoo have released an exclusive lunchbox bundle featuring five exclusive UFO packs, five additional packs, a promo card, and more.

The product sold out 5,000 units at $50 each in a few hours. Of course within minutes there were dozens of sellers flipping them for astronomical prices when they don't even have the product in hand and once again - eBay is doing nothing.

This category has a 12% final value fee on total amount up to $2,500,
2.35% on the portion over $2,500, so eBay's cut would be about $940 on that $29K listing or about $54 on the ~$450 listing - not a bad addition to the ~$6 they made on the original sale.

Not to mention many of these reseller listings fail to mention it is a presale or that it will be 30+ days before shipping - showing estimated delivery times of August 25-30 when the original listing clearly shows it won't be arriving until October.


Given extensive past history of ignoring and even promoting these violations, plus the massive conflict of interest involved financially, it's obvious eBay cannot be trusted to police their own marketplace or take any meaningful action to protect buyers against price gouging - especially on products that are official eBay brand collaborations.

How many times is eBay going to pull this stunt before the FTC takes notice?

Is It Time For The FTC To Get Tough On eBay Presales?
eBay often turns a blind eye to sellers who violate presale policies & FTC 30 day mailing rule - is it time for tougher regulatory enforcement?

Is this what CEO Jamie Iannone means by "openness, honesty, respect and doing business with integrity drives our success..."?

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!

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Recent Comments
Avatar PlaceholderjannicksYesterday
Order number: 05-12869-97956, Item was counterfeit, cant leave feedback due to "we can't find this transaction"
Avataralexclifford93Yesterday
Absolutely agree with other people here - this Ebay "simple postage" is a wheeze to squeeze more out of private sellers. I live walking distance to the post office (2 minute walk) and it's 4 miles to my local Evri drop off point. I don't have a car. So will have to opt for Royal Mail only - which in turn adds an extra few pence to the postage. Previously a 2nd mail parcel was £3.25, with this it's going to be an increase of nearly 50%. The biggest increase is for the 1-2kg parcels, which previously qualified as small parcels.

As many of the items I sell are £10 or less, this makes it not worth the bother and I'll probably have to give it away to the charity shop.

Add that to the "buyer protection" fee they've added on - and the costs are making it untenable for people trying to clear the house, or make a few bob from old bits and pieces. Not happy at all and there doesn't seem to be a way of opting out.

The sooner these sleazebags at the top can be got rid of, or some community-run buy/sell/swap sites come up - the better. We don't need ebay.