eBay Sweepstakes Asks For Post-Sale Buyer Retention Advice

Liz Morton
Liz Morton


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eBay is running a Share Your Success Sweepstakes, ironically kicking off with a question about post-sale strategies to win repeat buyers - something eBay has not been known to excel at.

Enter the Share Your Success Sweepstakes for chances to win a $200 eBay Gift Card
Announcing the Share Your Success Sweepstakes! Over the next 2 weeks, share your tips for success with your seller community on the eBay For Business Facebook page for chances to win a $200 eBay Gift Card. To kick it off, tell us what you do after the sale to help make sure your buyer comes bac…

Announcing the Share Your Success Sweepstakes! Over the next 2 weeks, share your tips for success with your seller community on the eBay For Business Facebook page for chances to win a $200 eBay Gift Card.

To kick it off, tell us what you do after the sale to help make sure your buyer comes back for more.

Comment on this eBay For Business Facebook post to enter.

See Official Rules for all requirements:
eBay Share Your Success Sweepstakes Official Rules

sweepstakes


Where to start with the irony? How about the ongoing reports that eBay is sending post-purchase messages with apologies and offers for help to buyers who have left positive feedback?

eBay Seller Concerned About Post-Purchase Messaging
Why is eBay sending satisfied buyers emails apologizing for non-existent problems & offering to help with returns?

Also, recent updates that are supposed to provide more opportunities to identify and engage repeat buyers appear to be just another "not ready for prime time" release.

Sellers have reported discrepancies and inconsistencies with repeat buyer identification displayed in different parts of Seller Hub since it rolled out almost 2 months ago.

eBay Adds Repeat Buyer Identification
eBay is updating Seller Hub to give sellers more information about repeat buyers.

The send coupons to buyer groups feature originally slated for October 2021 finally rolled out, without the promised option to segment and target repeat buyers as a group.

eBay Coupons - Sending To Buyer Groups
eBay is finally rolling out sending coded coupons to buyer groups, a feature originally promised for October 2021.

On top of all that, by hosting this sweepstakes exclusively on the eBay For Business Facebook page, it's clear eBay still hasn't seen the light about the strategic mis-step of blindly directing their paying customer sellers off site and into the welcoming arms of a competing marketplace.

Is Facebook The Competitor eBay Doesn’t See Coming?
eBay CEO Jamie Iannone blindly leads customers right to Facebook’s door.

Using Amazon AWS to host the official rules of an eBay Sweepstakes pretty much sums up the story about competition.


eBay also recently announced Q4 2021 earnings, revealing annual active buyers declined by 9% and annual active sellers declined by 8%.

eBay Q4 2021 Earnings Commentary
eBay Q4 2021 earnings call - insight & commentary from an experienced seller perspective.

Maybe this promotion was CEO Jamie Iannone's idea of soliciting free advice on the topic of repeat customer loyalty and retention? It sure sounds like eBay can use all the help they can get on that topic right about now!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

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Recent Comments
Avatar PlaceholderMksowaYesterday
They need to fix a very broken system full of nasty attitudes. The patrons no longer matter.
Avatar PlaceholderMarty_J2 days ago
Was just checking to see if it would post without creating an account but….
eBay seller since 2022
Just started selling about a year and half ago

800 items sold 99.7 feedback

Recently I went away for family things for 30 days set my acct to be away … got back with items not received cases opened

I wasn’t able to revise existing listings post new listings OR refund the buyer from my eBay funds …

The items were caught up in recent wild fires but ended up being delivered late. I had to beg the buyer to let me pay them off of eBay to close the case because it was on hold and I wasn’t able to refund them from my eBay acct etc…. So luckily they obliged and I did … but ever since then my acct must be strikes as high risk because funds have been on hold 3 days after delivery since then indefinitely might I add… I get the run around everytime etc etc FINALLY I got someone saying it’s temporary it’ll be back to normal etc. these r all reps from escalated departments… one lady told me that with my history and feedback I’ve proved beyond doubt that I’m reliable seller and shouldn’t be on hold she put in for a appeal never heard back got the run around for another few months… they keep telling me I’ve been chosen for the new update they r rolling out total BS … do you believe that sellers will stay on eBay with these holds ? No they will simply go to another platform … they r 100% making money on the holds and use any reasoning to tell you basically no and keep profiting…. The get around is creating a new acct… these cases were closed without eBay having to step in and might I add I lost $$ and its been truly frustrating esp since I’ve built the acct up but I know I can do it again.. when they tell me its going to happen to all accts I just mention how my brother just opened one n now has immediate payments they don’t know what to say I don’t think they really even know.,, its sad n scummy but I see a class action lawsuit coming honestly ! I don’t know💬 if I forgot anything but well written thanks for the information. Have a great one!
Avatar PlaceholderJkvinyl32 days ago
As many have already quoted - us sellers now can not charge for packaging. I will be £500 a year out of pocket.