eBay Earns Technical Foul On Sneaker Showdown Drop
Ad agency The Many hoped to score big with this March Madness themed Sneaker Showdown campaign for eBay and Solestage, but sneakerheads on Twitter cried foul after a delayed drop announcement knocked them out of the final bracket.
eBay Sneakers announced the drop on Twitter at 5pm Eastern/2 PM Pacific - unfortunately that was about 5 hours late and most of the sneakers were already sold out by that time. 🤦♀️
🚨 Price drop alert! 🚨
— ebaysneakers (@ebaysneakers) March 25, 2022
The winner of the 2022 Sneaker Showdown is…the Off-White x AJ5! Cop this exclusive discounted drop NOW 🙌 Backed by our Authenticity Guarantee. #ebaysneakers #sneakershowdown
From looking at the sold history, we can see most sales happened early in the drop, around 12 PM Eastern/9 AM Pacific (excerpt below).
The replies were not kind to this obvious marketing department snafu.
Once again kick rocks #ebaysneakers thanks for the incredibly late notice
— ZawackShack (@gzawacki) March 25, 2022
5 hours late notice? Worthless Twitter account lmao
— Zach Beaman 🇺🇦 (@zach_beaman) March 25, 2022
Can anything with sneaker culture actually work? See you dropped this like hours before you notified people on here. Lame.
— skysender (@skyhooksender) March 25, 2022
"welp we messed up, may as well tweet and hope they wont notice"
— Where's Your Sole? (@wheresyoursole1) March 25, 2022
They dropped them 5 hours ago pic.twitter.com/21DqpWoXf3
— Eli Rodriguez (@Elifromthe3o5) March 25, 2022
All the sold times are 5+ hours before this tweet. cmon @ebaysneakers
— Sour (@sour_sneakers) March 25, 2022
CMO Andrea Stairs and GM Sneakers Garry Thaniel have some serious explaining to do on this one.
This is just the latest in eBay marketing blunders - last month eBayUK and McCann London confused shoppers with a bizarre Valentine's Day campaign with a creepy baby cherub named Cubid.
Liz Morton
Did you miss out on today's Sneaker Showdown drop? Let us know in the comments below!
