eBay Top Star Buyer Loyalty Program
UPDATE 11-22-22
eBay has apparently upped the ante to be a Top Star, now requiring a minimum spend of at least $1500 every 90 days to stay in the program.
Existing Top Star members were sent the following email last month:
The new minimum spend requirement has been a bit of turnoff for some sneakerheads.
What is up with @ebay Top Star now? You have to spend like $1500 in a certain timeframe or something? And I just got access to a drop and everything is resell prices…….this is unfortunate
— Jordan (@JSoles45) October 19, 2022
Lol eBay wants me to spend $1500 in 3 months just to keep Top Star. Ain’t that serious bruv.
— Tone (@Twinters300) October 14, 2022
I'll definitely choose Ebay over StockX. Like I've said before, I take nothing away from the Top Star Program, I think it's dope but that spending $1500 in 90 days is a huge turn off in my opinion. Not everyone can afford to spend that on kicks but I get it, it's business!
— Lexx Da Turtle (@LexxDaTurtle) October 25, 2022
UPDATE 9-26-21: It looks like eBay has finally created a more welcoming landing page for Top Star. Does that mean they are ready to start promoting the program more publicly?
I've been surprised that CEO Jamie Iannone hasn't mentioned it on any earnings calls or other recent public appearances, considering it is specifically targeted to those high value buyers he's been focusing on so much recently. Maybe he's been saving it for the Q3 2021 call - we'll have to wait and see.
UPDATE 8-12-21: I've noticed eBay has started to include the Watches category in their answers about Top Star now. No further details yet, but it appears eBay may be expanding the program beyond sneakers.
Hey Alex! The Top Star program is reserved for eBay's most loyal buyers in Watches and Sneakers. We unfortunately cannot disclose the selection criteria or number of members at this time.
— ebaysneakers (@ebaysneakers) August 6, 2021
Update 7-9-21: The official eBay Sneakers account commented on this Reddit post confirming this is an official Top Star store.
Solestage Official Topstar? from Sneakers
It looks like eBay has tapped specific sellers to offer exclusive deals to Top Stop buyers by having them create a second eBay store just for the Top Star items.
It also looks like eBay may still be ironing out some kinks as some users experienced technical difficulties and missed out on getting the shoes they wanted on a recent drop.
Come on @ebaysneakers you need to do better than the foot-sites … 👍🏼✌🏼 pic.twitter.com/6al1rUTA3A
— Pedro Baltazar (@El_Baltazar) July 9, 2021
@ebaysneakers Top Star release went down for the count and by the time it was back up Yeezy Breds were sold out in my size so I went quick for Hyper Royals and snagged. This program is legit pic.twitter.com/lfeNL0o7RV
— Jordan (@JSoles45) July 9, 2021
@ebaysneakers your page is down what’s going on
— LA (@LADLAL1987) July 9, 2021
@AskeBay hey eBay
— My Info (@louieee000218) August 18, 2021
So I was recently receive my top star status from you guys and had the opportunity to purchased 1 of 35 shoes to chose from for retail. But item did not pass? pic.twitter.com/PkdWfRW48q
Update 7-4-21: I've been seeing a lot more interest in the eBay Top Star program bubbling up on Twitter, though eBay still hasn't released much more public info about the program.
It would appear some buyers who have been invited are still a bit confused about how the program works.
Woah this pretty cool art piece!! Thank youuu still trying understand what the program is for and what the spring end 21’ collection means @ebaysneakers @eBay pic.twitter.com/9FdSHyNecp
— brandon (@mkultrrra) June 14, 2021
Thank you @ebaysneakers hope to get accepted soon to the program :) I know I received the invation gift but I’m assuming I still have to wait on the result of my entry form to get accepted correct to become a member?
— JellyBeans (@Jellybeanz4you) June 16, 2021
I did too. Why? Im confused on how I got it?
— illwill (@illwillkicks) June 15, 2021
What does this mean? Do I get to picks shoes I want for retail or the 31 shoes you have listed? Either way I haven’t been able to buy anything @ebaysneakers @eBay pic.twitter.com/eHeUgxX74y
— Tone (@Twinters300) June 30, 2021
There are several reports of buyers getting error messages when trying to purchase Top Star items, even though they have confirmed they are enrolled in the program, and one person says they received an invitation even though their account was suspended last year.
@ebaysneakers I’m confused. I’m trying to buy a pair of sneakers through the Top Star program but it’s saying I’m not a Top Star. I click the link and it says that I am, so I’m not sure what the issue is. pic.twitter.com/IKsvHOO3ko
— Jakob (@wombatknives) June 17, 2021
@AskeBay @eBay I received the shoe print in the mail out of nowhere for Top Star the other day. But I can’t seem to buy anything from the page. Any advice?
— Jason Lamer (@NotasLame24) July 4, 2021
I got an invite in the mail but I’ve been banned since September. Any idea what that’s about?
— Braeden (@braedopalm) June 14, 2021
It would also appear this program is so stealth, eBay hasn't even educated their own customer service reps about it yet! When some users ask about the program, they are given information about eBay's Top Rated Seller program instead.
Hi, great questions! here is a link to answer those for you https://t.co/cnhY2RnHfC . ~Mona
— Ask eBay (@AskeBay) July 1, 2021
Wow! We are delighted to hear that you have been with us for so long! 😊 You can find out more regarding the requirements for Top Rated seller status here- https://t.co/KDvO0yWVsb~ Laura J
— Ask eBay (@AskeBay) July 10, 2021
It appears eBay has launched a new buyer loyalty program in stealth mode. I've seen no official announcement, but have been seeing increasing references to the eBay Top Star program across social media.
@ebaysneakers Shout out to eBay for selecting me as a Top Star! Just copped my first pair shoes from the first drop for retail! 🙌🏻 #ebaytopstar pic.twitter.com/iJH5ayP6yf
— Frank (@fcostagliola94) May 21, 2021
Top Star is for our most loyal buyers in select categories, and is an invite-only program; if you're interested and believe you may qualify, please fill a consideration form on https://t.co/QiU0lAc4PO (We will look at a range of factors to determine your qualification.)
— ebaysneakers (@ebaysneakers) June 9, 2021
@ebaysneakers shows way too much love. I appreciate the invite! #TopStar pic.twitter.com/qArJq4hsL7
— #HTTWFT (@AlexParada23) June 11, 2021
Wow @eBay this package showed up today and i was shocked to receive a gift from you guys! Thanks for you’re hard work and awesome services! I can’t wait to hang this in my room! 👀🔥🙏 pic.twitter.com/VhVilgojIH
— Eddie (@DevilReborn_CA) June 11, 2021
The official page for the program is light on details:
Interested in joining our invite-only program, Top Star?
Even if you have an eBay login you might not have received an invitation to Top Star, but it’s not too late to let us know you want to join.
The lack of information and different look and feel of the page could be a branding misstep for eBay. Without the signature multi-color logo or other familiar design elements, some users thought the site looked suspicious and did not trust it is an official eBay page.
The Interest Survey shows this program is being targeted to buyers in categories eBay is currently promoting heavily - Sneakers, Handbags, Watches, & Trading Cards.
Another interesting note - it appears one perk of Top Star status may be exclusive access or "first chance" sales on new releases and hot items!
This Reddit user reported being blocked from purchasing a pair of shoes with a message that states "We know this is a great find, but this item can only be purchased by Top Star members."
What is this? Tried to buy a pair of shoes. from Ebay
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