eBay UK Launches Trade In Program For Old Phones In Partnership with Fonehouse

Liz Morton
Liz Morton


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eBay UK has launched a new program allowing users to trade in old tech devices for vouchers that can be used to purchase new devices on the site as part of ongoing circular economy and sustainability initiatives.

The new program, called Trade In, is an exclusive partnership with Fonehouse - here's how it works!

eBay UK Launches Trade In: Cash In On Your Old Tech
In collaboration with Fonehouse, eBay Trade In offers customers a cost effective way to exchange their old tech devices for an instant eBay coupon or cash.
  1. Head to eBay Trade In
  2. Determine the value of the device: Enter the model, and condition of the device to find out its trade-in value.
  3. Choose a trade-in offer: Customers may either be offered an instant voucher, which they can use towards the purchase of another device, or a payout directly to your bank account.
  • If customers choose an eBay coupon, it can be redeemed on eBay within 48 hours of issuance.
  • If customers choose a payout to their bank account, they will receive the money within 5-7 days, after Fonehouse have checked the condition of their old device.
  • Post your item: Users have 14 days to send in their old device, free of charge and insured up to the value of £150. After eBay’s Trade In partner, Fonehouse, has received the package, they will use an ADISA-accredited solution to securely erase all data from the old device for peace of mind.

And in an effort to entice users to try it out, eBay is offering customers who trade-in selected items the chance to receive an additional £50 on top of the assessed trade-in value from 9 December 2024 - 3 January 2025,

If that sounds familiar, it may be because eBay has operated a similar program in the US since 2018 called Instant Selling.

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It's all part of eBay's Certified Refurbished and other circular economy initiatives, which the company has tried to paint as friendly to right to repair but some users say is really just a way to gate and limit competition.

eBay Promotes Right To Repair, Gates Refurbished Categories
eBay promotes Right To Repair & seller refurbished phones despite removing seller refurbished as an option in October.

Computer and electronics refurbisher John Bumstead has been raising concerns about the eBay refurbished program for years - particularly alarmed by the fact that both sellers and consumers may not be getting the full story about the program because eBay locks participants into strict Non-Disclosure Agreements in order to participate.

Since authorized refurbished sellers often enjoy a special and even sometimes exclusive relationship with eBay, unfortunately that also creates incentives for bending the rules to allow these sellers to do things most others would not be able to do - like when Samsung was allowed to offer only a 14 day return window instead of the 30 day timeframe required by policies.

eBay & Samsung Bend Rules In Certified Refurbished Promo
Samsung & eBay partner on refurbished promo, but only offer 14 day returns, not 30 days required by policies.

And as with other programs like eBay Consignment, any time eBay gives an exclusive partnership to just one seller, it naturally restricts competition and creates unfair advantage, making it harder and harder for eBay to honestly maintain their oft repeated marketing slogan that they don't compete against their sellers.

Does eBay Compete Against Its Sellers?
VP Seller Experience Xiaodi Zhang says eBay doesn’t compete with sellers - but is that really true?

What do you think of eBay's Trade In program? Would you use it to swap out old tech? Let us know in the comments below!

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!


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