eBay Updates Listing Page To Highlight Descriptions
Buyers not reading description information is a perennial eBay seller complaint and now it appears eBay may be tweaking the listing page design to try to help.
Sellers in the eBay community are discussing the change which makes the seller description heading in a large, bold font to draw attention.
I think it's new unless it's been rolled out to others first, but I noticed a short time ago that eBay has now added a notice beneath the item specifics to let buyers know what follows is...
Item description from the seller
yep-----saw that, I'm guessing they finally realized that description is hard to find if it's only one line....amongst all the other "stuff" they throw into listings........ I think it's a good change.
I agree...and it's even more useful on a phone, where it definitely helps the description to stand out.
But I admit, I do wonder....is this the first of a number of changes coming to the listing page display? Probably a good idea to keep an eye on the listing page....
Here's what the new design looks like on web:
And on the mobile app:
While this is a welcome update, it remains to be seen how effective it will be at alleviating issues with buyers not viewing important seller provided description information.
eBay is still testing Quick View in Stores that bypasses the description all together and allows buyers to skip right to checkout without ever even viewing the listing page.
Liz Morton ~ Founder
And with so many promoted listings ads plastered on every page, it may take more than a larger bold font to cut through the distractions.
Liz Morton ~ Founder
What do you think of the larger bold font to draw attention to item descriptions? What other changes would you like to see eBay make to the listing page? Let us know in the comments below!
much too complicated now for a few pounds a year in sales
They just "killed the golden goose". I imported my 1500+ eBay items to there since it was free. Turned out just to be a lot of work for (maybe) 3 sales a month.
The total fees were higher there before this new $20 a month cost structure, even though they claimed otherwise. When one factors in the 3.49% + 49 cent PayPal processing fees so one can get paid, there went a good chunk of profit.
Now they have boosted their commission to 11%, and still claim that the cost to sell there is less than eBay's. And remember that this does not include payment processing. WHY?? Makes no sense at all.
On eBay, for $27.95 a month, I sell over 100 items there every 30-31 days. Makes ZERO SENSE to pay a site $20 to make just a couple of sales. Since they now allow 50 "free listings", I have trimmed my offerings back to just below that amount. Also had to raise all my prices accordingly to absorb the extra selling costs.
The people who run the show here obviously didn't realize that eBay sellers who imported their listings gave the site a great depth of product, which would attract more buyers. Now that will be gone, because NO ONE will pay them $20 monthly for little to no sales.
The site also has technical issues that they refuse to fix. It was a decent resource to enable the occasional sale, but they will soon be stacked onto the eCommerce trash heap of companies that THOUGHT they could compete with Amazon and eBay. Etsy may also suffer the same fate soon, as many sellers are also leaving their site due to high fees, website issues, and poor management.
Basic eComm rule here: When you do not carry any inventory, and sellers are solely responsible for supplying your site with the goods offered, DON'T BITE THE HAND WHICH FEEDS YOU!!!