eBay Uses AI To Review & Approve Videos In Listings

Liz Morton
Liz Morton


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eBay's Chief AI Officer Nitzan Mekel confirmed they've started using AI to review and approve seller videos in listings as of "about a month ago" in his session at the recent eBay Connect 2022 Developer Conference (session may have been pre-recorded, so it's not clear when exactly eBay launched AI video reviews.)

Since eBay rolled out video in listings last year, sellers have at various times experience backlogs in the review process, sometimes with delays longer than 7 days.

Is eBay Struggling With Video In Listings?
Some sellers report long processing times with eBay’s new Video In Listing feature.

Some of those delays were said to be the result of technical issues, but sellers have often wondered as well if they delays were due to eBay having actual human reviewing each and every video submission - and it looks like that was indeed the case until very recently.

Sellers have been noticing much faster review times lately, which is welcome news, but also report sometimes inexplicable or inconsistent rejections with little or no communication about why videos are rejected.

Trouble uploading video to listing
I’ve been in a chat with a customer service rep for over 30 minutes right now, but I decided I’d try here as well. The video I’m trying to upload keeps getting rejected, the message just states the following with no further info: “Your video wasn’t posted. Here’s why: Your video was not approved.…

I've been in a chat with a customer service rep for over 30 minutes right now, but I decided I'd try here as well.

The video I'm trying to upload keeps getting rejected, the message just states the following with no further info: "Your video wasn't posted. Here's why: Your video was not approved. You can learn more about our policies here." I tried uploading it twice, then I reached out to customer service.

The video is showing that an Xbox console is in working condition, I turn it on, put a game in it, run through the menus and then load the game and stop the video after the "press start" button comes up. That's all.

The CS rep has had me upload the same video twice now. It got rejected with the same message and now she has me trying on Chrome (was on Firefox). I'm still sitting here on the 4th attempt. I'm sure the reviewer is getting tired of me, but how can I fix the issue(s) if they won't tell me what, specifically, is wrong?

Ultimately the seller found it appears that some videos were being rejected due to possible copyright infringement from showing the game console working - which if being done by AI could certainly cause issues for sellers who are trying to use video to show game consoles, dvd or cd players, or many other kinds of electronics in use to advertise they are in good working condition.

Update: The 4th attempt is still under review, the CS rep created a ticket and closed the chat...so I guess I'll wait and see what happens.

My only guess would be that showing the game load violates: "Infringing content – Video, images or audio content that is used without permission from the respective rights owner is not allowed", but how else can I show that the console will run games / the disc drive works?

If that is the case, wouldn't even showing a still image of the game (which is much less effective of proving working condition) also be a violation?

I was really excited to start using videos in my listings, but this is kind of a bummer, especially because I have already taken the time to make & edit like 10 videos of console, console related items, or consumer electronics to show they are working, but they all include a game, movie or music being played.

It makes sense for eBay to be using AI for video reviews, as a completely manual review process would be impossible to scale over millions of listings, but AI is only as good as the programming and processes behind it.

Does eBay have the talent and resources to execute this technology well? Let us know what you think in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

2 comments
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lessthanthreerecords
Any word if they're doing the same on photos? I recently ended and relisted a bunch of items and had a few of them removed supposedly for nudity. This is despite the fact that they did not meet eBay's own definition of nudity, and the listings were not touched for several years with the same photos, until being relisted, and then all of a sudden it's taken down within minutes. Even eBay's own reps agreed I was not in violation of the nudity policy, but suggested I added the subject as "nudes" even though that's incorrect and could result in an INAD claim.
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Liz Morton
I haven't seen anything specifically about photos but in general, eBay has in the past and continues to use AI and Machine Learning to automate all kinds of policy reviews and decision making.

I suspect it was AI that flagged and suspended my account for non-specific activity that was a deemed a "risk to the eBay community" a few months ago and we've seen that they can deploy AI/ML methods to find and end listings that violate their price gouging policies when they want to, like during the peak of the pandemic.

So it would not at all surprise me if they are using it for images as well and/or if they tweak the parameters over time, which could possibly result in an increase in false positives.
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