eBayUK Leaves Users Wondering - What's A Cubid?

Liz Morton
Liz Morton


Comments

UPDATE 3-18-22

Apparently eBay wasn't feeling the love here - eBayUK News blocked me on Twitter after this dud of a marketing campaign. 😂

eBay UK and McCann London have cooked up a bizarre Valentine's Day themed ad campaign, complete with creepy baby cherub "Cubid" (must be Cupid's less talented at archery baby brother - this one clearly misses the mark).

eBay, Cubid From McCann London – Marketing Communication News
newsroom

What is the campaign even offering? Both McCann and eBay seem to be hinting that if you share a link to your favorite watch list item "Cubid" might give you a special surprise.

Is this a give away, coupon or discount code, enter a contest to win founder Pierre Omidyar's famous broken laser pointer (or printer, for Jamie Iannone)? I guess the baby talk hasn't progressed to the point of actually explaining what the point of all this is?

If there is a giveaway, discount or other promotion in play, presumably there would be requirements for a disclaimer/disclosure as well. It's hard to say exactly what eBay's responsibility would be in that regard without a clear idea of what the offer is...but maybe that's the point? 🤨

Some of the responses indicate users are interpreting it that way - and some of eBay's responses certainly do too.

Um...what deets Cubid?! There is nothing on your page with deets.

Oh wait....so it is a giveaway?

I'm not an expert in UK legal requirements, but yeah eBay you might want to look into that.

Influencers and brands – legal considerations for giveaways and competitions on social media | Stephens Scown
What are the rules and regulations that brands and influencers need to be aware of when running competitions or giveaways on social media?
Stephens ScownAmy Ralston

Side note: If I were in charge of voting for the winner of whatever this promotion is - this guy trolling with a link to Amazon would absolutely win!

Beyond the serious questions about silly things like disclaimers and regulatory requirements, I have to ask - just who is running the eBayUK account right now?

These responses are definitely cringe, including this seriously awkward attempt at brand mating....eww.

If the baby was meant to appeal to the younger generation or....any generation, it's clearly not working.

We agree:

I don't know who at McCann London is responsible for this but on the eBayUK side:

Chief Marketing Officer: Eve Williams

Head of Brand Marketing: Alex Allcott

Social & Influencer Lead: Mary Cleary

Social Marketing Manager: Jack Francis

Social & Influencer Executive: Alice Brimicombe

What were y'all thinking?!

I've often wondered if eBay has a bunch if children running the place...I guess this explains it all. 🤦‍♀️

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Liz Morton

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

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Recent Comments
Avatar PlaceholderConcerned2 days ago
It is Slowwwwwww and is more expensive to the buyer. In the past items I have ordered will sit at the hub for around 2 weeks. I avoid ebay unless I cannot get it elsewhere.
Weeks Long Delays Continue At eBay International Shipping Hub
Avatar Placeholdermarks30472 days ago
Hi, I have a friend who had an interesting experience recently that fell under this issue. They sold an item, packed and dispatched to the UK Ebay hub, this was midway through the period as the pause occurred. They then received a message from the buyer that they had checked tracking and discovered that the item had disappeared on ebay, no advice. It then turned out that the tracking had been fudged and the package was with them but not forwarded on to the USA. A few hours of to and fro to get the answer that it was due to the tariff dilemma. NO fault of the buyer(who had paid) or the seller ((who had been paid) and a strange response that the item could not be delivered. The buyer would be refunded in full, the seller would keep payment and the item would not be returned. Strange, Ebay must be hurting paying our both sides of the deal+
eBay UK Pauses Global Shipping Programme To US Amidst Tariff Confusion
Avatar Placeholdercwi3 days ago
  1. Start building out the brand and promoting the heck out of Canadian sellers to our domestic market. Work with Federal/Provincial level governments in the push to build a strong presence here in Canada.

  2. Add other calculated shipping options than Canada Post UPS/FedEx for domestic shipping - partner with couriers nationwide, leverage agreements and software integrations with courier reseller platforms such as Stallion Express. Build out a crowd sourced network using national/regional retail locations as drop points for rural regions, leveraging transport networks to move packages to courier pickup points, akin to the UK courier model but adapted to the Canadian realities.

  3. Create a centralized international shipping clearing house to aide micro businesses with affordable shipping rates and customs clearance to avoid pitfalls and complexities (akin to US eIS).

  4. Bring features forward to the platform from other localizations, such as prepaid best offer acceptance, etc.

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