Etsy Names New CFO, CMO & Chief Growth Officer, Loses CTO In Major Leadership Shakeup

Liz Morton
Liz Morton


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Etsy announces a slew of executive changes as 2024 winds to a close, losing their Chief Technology Officer and naming new Chief Financial Officer, Chief Marketing Officer and Chief Growth Officer to take the lead in 2025 and beyond.

The changes were communicated in a press release and SEC filing today and include:

Kruti Patel Goyal to become President and Chief Growth Officer

Kruti Patel Goyal, currently Chief Executive Officer of Etsy's Depop subsidiary, has been appointed President and Chief Growth Officer of Etsy, Inc.

In this newly-created role, Patel Goyal will report to Etsy's CEO, Josh Silverman, and be responsible for bringing together all customer touch points to deliver a more compelling and inspiring experience for Etsy's millions of buyers and sellers.

She will oversee Product, Marketing, Member Support, Trust and Safety, and Strategy and Operations. Patel Goyal will also continue as acting CEO of Depop through April 2025, working closely with Depop's executive team to identify their next leader.

Lanny Baker appointed Chief Financial Officer

Lanny Baker, currently Chief Operating Officer and previously Chief Financial Officer of Eventbrite, a global events marketplace, will join Etsy as Chief Financial Officer.

Baker will succeed Rachel Glaser, who announced her decision to retire in July. As previously announced, Glaser will remain with Etsy as an advisor through June 30, 2025 to ensure a smooth transition.

Baker will assume all of Glaser's prior responsibilities, including oversight of Strategic Finance, Analytics, Accounting, Internal Audit, Investor Relations, Tax, Treasury, Strategic Sourcing, and Corporate Development.

Brad Minor appointed Chief Marketing Officer; Raina Moskowitz to depart Etsy

Raina Moskowitz will be joining another company as its Chief Executive Officer, stepping down as Etsy's Chief Operating and Marketing Officer.

Brad Minor, presently Etsy's Chief Brand Officer, will assume the position of Chief Marketing Officer.

Since joining Etsy in 2022, Minor has led the evolution and execution of Etsy's brand strategy as well as multiple cross-functional initiatives, including the launch of Etsy's gifting strategy and recent brand mission campaign, which celebrates creativity, originality, and human connection. Minor will join Etsy's executive team and report to Patel Goyal.

Separately, wedding and event focused marketplace The Knot Worldwide announced Moskowitz will be their new CEO, effective January 21, 2025.

The Knot Worldwide Announces Leadership Transition: Raina Moskowitz to Join as CEO Following Founder and CEO Timothy Chi’s Move to Vice Chair - The Knot Worldwide
After leading the company for nearly two decades, Founder and CEO Timothy Chi will transition to a Board role. Raina Moskowitz, Chief Operating and Marketing Officer of Etsy, will join The Knot Worldwide as Chief Executive Officer and a member of the Board of Directors. NEW YORK, NY, December 5, 2024 — The Knot Worldwide,

Departure of Rachana Kumar, Chief Technology Officer

Chief Technology Officer Rachana Kumar will depart Etsy to pursue new opportunities.

Kumar has agreed to remain with Etsy in an advisory capacity over the coming months. Etsy will initiate a search for her successor, with interim leadership provided by two current vice presidents of engineering.

And there's at least one more important new hire that didn't make it into the press release as former eBay Head of Global Media and Performance Marketing, Nidhi Gupta has joined the company as VP Growth & Marketing.

Gupta replaces Mike Jacobs who left to take the Chief Marketing Officer role at digital marketplace platform Upside in September.

Etsy Loses VP Growth As Mike Jacobs Takes On CMO Role At Upside
Etsy VP Growth Mike Jacobs has taken a new job at Upside, leaving active buyer & GMS growth strategy up in the air at critical time for company.

Etsy says these updates are meant to strengthen their ability to further improve the shopping experience, deepen customer engagement, build brand trust and loyalty, and reignite growth and are unrelated to Etsy's overall financial performance.

All changes are effective the first week of January 2025.

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.


Recent Comments
Avatar PlaceholderConcerned3 days ago
It is Slowwwwwww and is more expensive to the buyer. In the past items I have ordered will sit at the hub for around 2 weeks. I avoid ebay unless I cannot get it elsewhere.
Avatar Placeholdermarks30473 days ago
Hi, I have a friend who had an interesting experience recently that fell under this issue. They sold an item, packed and dispatched to the UK Ebay hub, this was midway through the period as the pause occurred. They then received a message from the buyer that they had checked tracking and discovered that the item had disappeared on ebay, no advice. It then turned out that the tracking had been fudged and the package was with them but not forwarded on to the USA. A few hours of to and fro to get the answer that it was due to the tariff dilemma. NO fault of the buyer(who had paid) or the seller ((who had been paid) and a strange response that the item could not be delivered. The buyer would be refunded in full, the seller would keep payment and the item would not be returned. Strange, Ebay must be hurting paying our both sides of the deal+
Avatar Placeholdercwi4 days ago
  1. Start building out the brand and promoting the heck out of Canadian sellers to our domestic market. Work with Federal/Provincial level governments in the push to build a strong presence here in Canada.

  2. Add other calculated shipping options than Canada Post UPS/FedEx for domestic shipping - partner with couriers nationwide, leverage agreements and software integrations with courier reseller platforms such as Stallion Express. Build out a crowd sourced network using national/regional retail locations as drop points for rural regions, leveraging transport networks to move packages to courier pickup points, akin to the UK courier model but adapted to the Canadian realities.

  3. Create a centralized international shipping clearing house to aide micro businesses with affordable shipping rates and customs clearance to avoid pitfalls and complexities (akin to US eIS).

  4. Bring features forward to the platform from other localizations, such as prepaid best offer acceptance, etc.