Etsy Names New CFO, CMO & Chief Growth Officer, Loses CTO In Major Leadership Shakeup
Etsy announces a slew of executive changes as 2024 winds to a close, losing their Chief Technology Officer and naming new Chief Financial Officer, Chief Marketing Officer and Chief Growth Officer to take the lead in 2025 and beyond.
The changes were communicated in a press release and SEC filing today and include:
Kruti Patel Goyal to become President and Chief Growth Officer
Kruti Patel Goyal, currently Chief Executive Officer of Etsy's Depop subsidiary, has been appointed President and Chief Growth Officer of Etsy, Inc.
In this newly-created role, Patel Goyal will report to Etsy's CEO, Josh Silverman, and be responsible for bringing together all customer touch points to deliver a more compelling and inspiring experience for Etsy's millions of buyers and sellers.
She will oversee Product, Marketing, Member Support, Trust and Safety, and Strategy and Operations. Patel Goyal will also continue as acting CEO of Depop through April 2025, working closely with Depop's executive team to identify their next leader.
Lanny Baker appointed Chief Financial Officer
Lanny Baker, currently Chief Operating Officer and previously Chief Financial Officer of Eventbrite, a global events marketplace, will join Etsy as Chief Financial Officer.
Baker will succeed Rachel Glaser, who announced her decision to retire in July. As previously announced, Glaser will remain with Etsy as an advisor through June 30, 2025 to ensure a smooth transition.
Baker will assume all of Glaser's prior responsibilities, including oversight of Strategic Finance, Analytics, Accounting, Internal Audit, Investor Relations, Tax, Treasury, Strategic Sourcing, and Corporate Development.
Brad Minor appointed Chief Marketing Officer; Raina Moskowitz to depart Etsy
Raina Moskowitz will be joining another company as its Chief Executive Officer, stepping down as Etsy's Chief Operating and Marketing Officer.
Brad Minor, presently Etsy's Chief Brand Officer, will assume the position of Chief Marketing Officer.
Since joining Etsy in 2022, Minor has led the evolution and execution of Etsy's brand strategy as well as multiple cross-functional initiatives, including the launch of Etsy's gifting strategy and recent brand mission campaign, which celebrates creativity, originality, and human connection. Minor will join Etsy's executive team and report to Patel Goyal.
Separately, wedding and event focused marketplace The Knot Worldwide announced Moskowitz will be their new CEO, effective January 21, 2025.
Departure of Rachana Kumar, Chief Technology Officer
Chief Technology Officer Rachana Kumar will depart Etsy to pursue new opportunities.
Kumar has agreed to remain with Etsy in an advisory capacity over the coming months. Etsy will initiate a search for her successor, with interim leadership provided by two current vice presidents of engineering.
And there's at least one more important new hire that didn't make it into the press release as former eBay Head of Global Media and Performance Marketing, Nidhi Gupta has joined the company as VP Growth & Marketing.
Gupta replaces Mike Jacobs who left to take the Chief Marketing Officer role at digital marketplace platform Upside in September.
Liz Morton
Etsy says these updates are meant to strengthen their ability to further improve the shopping experience, deepen customer engagement, build brand trust and loyalty, and reignite growth and are unrelated to Etsy's overall financial performance.
All changes are effective the first week of January 2025.
