Etsy Eyeing Social Media Influencer & Creator Collabs

Liz Morton
Liz Morton


Comments

Are new features for social media influencer collaboration on the way for Etsy sellers? A new seller survey and recent addition to Etsy's affiliate program point to that possibility.

A reader shared a screenshot of a recent survey sent to some sellers asking if they'd be interested in a feature that would match them with an Etsy-approved social media influencer, in exchange for free product.

Imagine Etsy created a new program for sellers to work more closely with social media influencers. As a seller, your shop could apply to be be paired with an Etsy-approved influencer. If accepted, you would agree to gift at least one item from your shop, in exchange for that influencer to create and share social media content about your shop with their followers.

Etsy also appears to be looking to tap into the social media creator/influencer market by introducing Etsy Creator Co, a recent addition to the Etsy Affiliate program that allows sellers to earn 4-5% commission on sales you drive to your shop and other shops on Etsy.

Creator Co is a social-first, seller focused portion of Etsy’s affiliate program. Through this program, you can promote your Etsy shop on social media and you could earn commission while doing so.

Etsy's Creator Co program offers commission for every sale you drive to your shop and other shops on Etsy. If you are approved to join, you can generate and place your tracking link in your bio on TikTok or Linktree and it's as simple as that!

Etsy will be hosting a virtual event all about Creator Co on September 27, 1:00 PM Eastern - register here:

What is Etsy’s Creator Co? Earn a Passive Income on Social Media | Etsy
Virtual Event - Earn a passive income (while linking to your Etsy Shop!) on Social Media. In this session, we will walk you through what the program is, how to sign up, and tips to maximize your membership once you join.

It sounds to me like someone at Etsy has been paying attention to what some other platforms are working on to enable seller/influencer collaborations.

Last month Shopify introduced Collabs to help pair influencers with brand partners on the the platform.

Shopify Collabs Pairs Influencers With Merchants
Shopify launches Collabs to help match creators & influencers with brand partners on the platform.

And recent Walmart trademark fillings hint at a possible Creator Collective program to match influencers with 3rd party marketplace sellers.

Is Walmart Courting Influencers With Creator Collective?
Walmart trademark filing hints at Creator Collective matching social media influencers with 3rd party sellers.

Meanwhile, sellers on eBay are still wondering if the discounted final value fee for social sharing program that was announced over a year ago at eBay Open 2021 is ever going to make it out of the limited promotion test stage and into full production.

Would you post eBay listings to social media for reduced fees?
eBay’s 2.5% FVF social sharing incentive has no official release date, but sellers are already weighing pros & cons.

Have you ever partnered with a social media influencer to drive sales to your website or marketplace listings? Let us know about your experience in the comments below!

EtsyTools

Liz Morton Twitter Facebook
LinkedIn

Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

Avatar Placeholder
mc
I think this might be good even for the average ebay seller, but I definitely can see this as helpful for etsy sellers, especially for the creatives. An etsy seller who creates a new print, for example, could get some strong traffic from a well known influencer, traffic the seller wouldn't get by merely posting the item on etsy or even by using her own social media channels. I remember reading comments from etsy sellers who were featured ----even just a photo of an item and a caption---in magazines like Country Living---they struggled to keep up with the sales generated by that. (a good problem to have) I've always felt ebay should have been doing something like this for its creatives and its vintage/antique sellers especially---I'd love to see ebay do something like this, but as you say, we are still waiting for the FVF referral discount....

Recent Comments
Avatar PlaceholderNone Such1 hour ago
I left Bonanza after the shipping fee was introduced. By that point, sales on the site, which were (for me) never many, had shriveled to almost nothing (again, for me). I would love to see a P&L statement for Bonanza.
Avatar PlaceholderwhiteholmesteveYesterday
likewise wont be selling on e bay
much too complicated now for a few pounds a year in sales
Avatar PlaceholdereCommerce ProYesterday
Bonanza (or bMarketplace, or whatever they want to call themselves this week) is FINISHED.

They just "killed the golden goose". I imported my 1500+ eBay items to there since it was free. Turned out just to be a lot of work for (maybe) 3 sales a month.

The total fees were higher there before this new $20 a month cost structure, even though they claimed otherwise. When one factors in the 3.49% + 49 cent PayPal processing fees so one can get paid, there went a good chunk of profit.

Now they have boosted their commission to 11%, and still claim that the cost to sell there is less than eBay's. And remember that this does not include payment processing. WHY?? Makes no sense at all.

On eBay, for $27.95 a month, I sell over 100 items there every 30-31 days. Makes ZERO SENSE to pay a site $20 to make just a couple of sales. Since they now allow 50 "free listings", I have trimmed my offerings back to just below that amount. Also had to raise all my prices accordingly to absorb the extra selling costs.

The people who run the show here obviously didn't realize that eBay sellers who imported their listings gave the site a great depth of product, which would attract more buyers. Now that will be gone, because NO ONE will pay them $20 monthly for little to no sales.

The site also has technical issues that they refuse to fix. It was a decent resource to enable the occasional sale, but they will soon be stacked onto the eCommerce trash heap of companies that THOUGHT they could compete with Amazon and eBay. Etsy may also suffer the same fate soon, as many sellers are also leaving their site due to high fees, website issues, and poor management.

Basic eComm rule here: When you do not carry any inventory, and sellers are solely responsible for supplying your site with the goods offered, DON'T BITE THE HAND WHICH FEEDS YOU!!!