EU Etsy Sellers Can Opt Out Of Mandatory Offsite Ads Program

Liz Morton
Liz Morton


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Etsy sellers in the EU have discovered they are able to opt out of the onerous "mandatory" Offsite Ads program - though Etsy is of course not quick to disclose the option.

Etsy expert and ecommerce consultant Cindy Baldassi first reported the discovery in early March.

When Etsy announced their Offsite Ads program in 2020, one of the biggest complaints was its compulsory nature for some sellers. Anyone who had grossed $10,000 USD or more in the previous 12 months is automatically enrolled for life. The few sellers who consulted legal experts at the time were told the program was legal.

Turns out, that apparently isn’t true, at least in some parts of the European Union.

While response from Etsy support have been conflicting, so far sellers have confirmed they've been able to opt out in the following countries:

  • France
  • Austria
  • Italy
  • Spain
  • The Netherlands
  • Belgium
  • Greece
  • Poland
  • Bulgaria
  • Croatia
  • Portugal
  • Switzerland
  • Ireland
EU sellers can legally opt out of forced Offsite Ads if over 10k limit
It has come to light that EU sellers have the right to request to be opted OUT of forced offsite ads. All you need to do is write to Etsy to request it. Not clear as of yet if this also applies to UK sellers. Not clear either what law applies. BUT sellers have had success by simply writing that t…

It has come to light that EU sellers have the right to request to be opted OUT of forced offsite ads. All you need to do is write to Etsy to request it.

Not clear as of yet if this also applies to UK sellers. Not clear either what law applies. BUT sellers have had success by simply writing that they wish to be opted out according to EU regulations.

See thread here to follow discussion:

https://community.etsy.com/t5/Managing-Your-Shop/publicité-externe-obligatoire-pas-pour-les-vendeurs-résidant-en/m-p/141555216#M1531257

If anyone has further information or a success story in getting out of the ads, please share.

On a personal note, while I'm forced in for all 3 of my shops, I haven't yet written to request out as the ads only affect a small portion of my sales. So I don't have any direct experience myself. I just wanted to share the information with everyone who may be interested.

I'm thrilled to know that I can get out if I want.


Have you been able to opt out of Etsy Offsite Ads? Let us know in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

2 comments
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Shanna O
Just contacted Etsy to ask about opting out here in America. They told me you cannot opt out in America, I replied isn't that a violation of the Civil Rights Act of 1964, that bans discrimination based on country of origin. I asked to have the contact information of their legal department, which they refused to give me 3 times. I looked them up and will send a letter demanding equal treatment under the law. Will reply back here after they do.
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Cookiecaptain
Hi! Did you ever hear back?

Recent Comments
Avatar PlaceholderConcerned3 days ago
It is Slowwwwwww and is more expensive to the buyer. In the past items I have ordered will sit at the hub for around 2 weeks. I avoid ebay unless I cannot get it elsewhere.
Avatar Placeholdermarks30473 days ago
Hi, I have a friend who had an interesting experience recently that fell under this issue. They sold an item, packed and dispatched to the UK Ebay hub, this was midway through the period as the pause occurred. They then received a message from the buyer that they had checked tracking and discovered that the item had disappeared on ebay, no advice. It then turned out that the tracking had been fudged and the package was with them but not forwarded on to the USA. A few hours of to and fro to get the answer that it was due to the tariff dilemma. NO fault of the buyer(who had paid) or the seller ((who had been paid) and a strange response that the item could not be delivered. The buyer would be refunded in full, the seller would keep payment and the item would not be returned. Strange, Ebay must be hurting paying our both sides of the deal+
Avatar Placeholdercwi4 days ago
  1. Start building out the brand and promoting the heck out of Canadian sellers to our domestic market. Work with Federal/Provincial level governments in the push to build a strong presence here in Canada.

  2. Add other calculated shipping options than Canada Post UPS/FedEx for domestic shipping - partner with couriers nationwide, leverage agreements and software integrations with courier reseller platforms such as Stallion Express. Build out a crowd sourced network using national/regional retail locations as drop points for rural regions, leveraging transport networks to move packages to courier pickup points, akin to the UK courier model but adapted to the Canadian realities.

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