Hermes Parcel Delivery Rebrands To Evri
Hermes has a new name in what many believe is a bid to rehabilitate a severely damaged brand image due to poor customer service and package mishandling.
Simon Hunt
The UK’s biggest dedicated parcel delivery company has a new name: Evri. Following significant investment and dramatic growth, we're going through a major transformation. We have a new website and social channels, learn more at https://t.co/Gejv4mUGxc. This page will be closing.
— hermesparcels (@Hermesparcels) March 14, 2022
The move even came with a slick new PR video on YouTube. Ironically, despite the "we're listening and making changes" messaging, the comments on the video are closed.
It's also interesting to note that while that tweet says Evri has "new social channels", it does not appear that they've set up a new Twitter account to replace the one that is being closed - their new website only shows social links to Facebook, Instagram, LinkedIn, and YouTube.
Could it be that Evri isn't too keen on the Twitter platform where customer service issues are more visible and it's harder to control the conversation?
If so, that plan doesn't seem to be working - plenty of Twitter users are still talking about Evri, whether they want to be part of the conversation or not.
Because Evri parcel goes missing? Because Evri day they’re reputation somehow manages to get worse? Because Evri time I see they’re delivering my parcel, my heart sinks? https://t.co/q1Uuckegjz
— Shaughna Phillips (@Shaughna_P) March 11, 2022
Got to love the dark humour and goals of their marketing dept, though. "How many parcels could we lose/hurl over a fence/chuck in a hedge/deliver to a random address?" #Evri one
— Chantal Santhiapillai (@Restless_Create) March 28, 2022
Evri, named after the Greek goddess of throwing parcels in a canal
— normal man (@KilgoreNowt) March 28, 2022
@Hermesparcels congratulations on your new branding!, and thanks for losing my parcel which was a birthday present! One disappointed daughter!.I guess Evri is “Evri chance you will lose it!”, I guess my parcel is now in a cage in a warehouse waiting to be auctioned off like usual
— Mick Spanner (@spanner_mick) March 28, 2022
And in the ultimate example of why it's important to proactively and positively engaged in brand management - always best to snag a good Twitter name before a parody account beats you to it. 😉
Our social media team are knocking off now for the weekend, if you were waiting for that parcel for #MothersDay sorry, we will get it to you ready for next year #forwardplanning
— Evri Parcels 💙 (@Evri_Parcels) March 26, 2022
eBayUK sellers are discussing the change as well in an 80 post long thread with mixed reviews on the new service.
Just a polite warning to everyone,
Hermes the courier firm, is changing its name to Evri, in the hope that any previous bad publicity and commentary about Hermes will not taint Evri.
Evri is still Hermes! Evri still uses the same crummy staff, the same appalling drivers, the same distribution centre staff, and has simply rebranded. Your parcels are still NOT safe under Hermes/Evri's care, so for your own sake, and that of your buyers/customers, DO NOT use Hermes/Evri, if you value your sanity.
Don't fall into the trap of the fact that eBay are offering you a discount to use Evri's services, if you choose to offer Evri courier postage to your customers! Evri is Hermes!
If you're a UK based ecommerce seller, let us know what you think of Evri, the "new" Hermes, in the comments below!
