Mercari Tests Showing Buyer Fees On Item Pages To Avoid Cart Abandonment At Checkout

Liz Morton
Liz Morton


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UPDATE 12-9-24

Mercari is finally backtracking on fee changes it made earlier this year, announcing new fee structure that splits fees between buyers and sellers will take effect January 6, 2025.

Mercari US Backtracks On Fee Changes, New Fee Structure Will Be Split Between Buyers & Sellers
Mercari backtracks on fee changes, announcing new fee structure that splits fees between buyers & sellers will take effect January 6, 2025.

Mercari US is tweaking the item page design to provide buyer fee transparency before checkout as major strategy shift fails to deliver hoped for short-term GMV results.

Since the marketplace dropped selling fees and instituted buying fees in March, consumers have experienced massive sticker shock at checkout with multiple additional fees tacked on, prompting unflattering comparisons to airline fees or worse yet - buying tickets from Ticketmaster!

After months of public complaints and lagging buying activity, Mercari appears to be trying something new by testing out showing an estimated fee breakdown on the item page for users who are logged in to their accounts.

Here's what the buyer experience with the new fee structure looked like in March:

Item Page

Add To Cart

Buy Now (highlighting added for illustration purposes)

And here's the new design being tested in both desktop and app experiences:

Currently the estimates only show when logged in with a Mercari account, suggesting the fees being shown to buyers may be dynamically customized based on various criteria that depends on account specific information.

The move comes as Mercari US leadership desperately tries to buy its way into a GMV and active users bump as the end of quarter is fast approaching and pressure to show this new fee strategy is working mounts with Mercari US CEO John Lagerling shared the news of a ~45% reduction in US staff internally via Slack messages earlier this month.

Mercari US Undertakes Mass Layoff Months After Major Fee Structure Shakeup
Mercari US has undertaken a significant mass layoff, eliminating 45% of staff months after major fee structure & business operations shake up.

Lagerling praised employes for "show[ing] up with talent, professionalism and grit during some tough times" but said"the business has not performed well amid macro headwinds and, admittedly, some strategic mistakes."

He went on to list some of those strategic mistakes, explaining that the company grew too quickly in the belief they would have continued growth from pandemic era highs that ultimately did not materialize and taking responsibility for not successfully navigating the post-pandemic landscape.

Lagerling also admitted what many have feared since March - the fee structure changes may have convinced sellers to list more items on the site, but have not had the hoped for impact on active buyers and GMV.

"More recently, changes to our fee structure have helped us increase listings, but have not yet delivered the short-term results that we had hoped for on the buyer / GMV side. To remain viable in the U.S. market and ultimately get back on track, we must cut costs and consolidate quickly."

Increased transparency and fee visibility is a good place to start, but honestly should have been built into the design from day one as a significant rise in abandoned carts was an entirely predictable outcome of springing extra fees on buyers during the checkout process - which should have been obvious to anyone with ecommerce UX and design or consumer behavioral analysis and businses strategy experience.

Will seeing the fees estimated upfront on the item page convince consumers to start buying again? Let us know what you think in the comments below!

MercariFees & Payments

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

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None Such
Greater transparency is always good, but I don't think it will remove the sticker shock. The whole idea of charging buyer fees shows a fundamental misunderstanding by Mercari of its buyer base. Yes, some buyers will accept the fees: If the price of the item + the fees + shipping represents very good value and they really want the item. But the fees make that calculus a much tougher sell than it was before the new policy. Anyway, that's been my experience as a seller.

Recent Comments
Avatar Placeholderchipmaster562 hours ago
Bonanza promotes itself as "everything but the ordinary". The fact is that unique one of a kind items are slow selling long tail inventory. I'm not going to have a monthly listing fee chisel away at any potential profits. I cut my listings down from 280 to 50. The 50 that are left are ordinary faster moving commodity items. I moved the extra 230 listings to an even lessor known site called webstore. com. There is no listing fee and I've actually sold 2 of the items there since I moved them.
Avatar PlaceholderBanned in Chat5 hours ago
Closed my account today. Want to remind everyone that doesn't want to pay a fee for listings on a site that gets no traffic. When closing the account they do ask why and I told them my Bonanza account mirrors my eBay account. I get 1-2 sales a month on Bonanza, while the exact same items for the exact same price I sell 180-200 items a month on eBay. Why would I pay them $20/month in listing fees, I don't make $20 a there.
Avatar PlaceholderEbay14 hours ago
Ebay seem simply delivery is really rubbish, the whole thing is terrible and will kill off private sellers wanting to have a clear out due to the headaches.

Also the fixed £0.75 seller protection fee is not fixed as most adds ive seen varies. And the seller protecion is seems fake becuase ebay will already be covered for certain vaules of there parcels via the couriers insurance upto a certain amount.

Currently royal mail offer upto £150 cover for 48 hours delivery if they lose your parcel

So why a customer pays on average £5 for the buyer proctection plus the sellers postage charge which is £3.50 -£4.00 as a separate fee is strange.

So the seller protecion is not real becuase like many company's sending parcels there will already be an agreement in place.