Poshmark Introduces Posh Lens Search By Image Feature In App
UPDATE 7-19-23
Poshmark has officially announced Posh Lens search by image in app.
Poshmark is rolling out Posh Lens visual image search in limited beta testing in the Poshmark app.
What Is Posh Lens?
Posh Lens provides shoppers with the ability to visually search items and easily find similar items on Poshmark.
Posh Lens is currently only accessible via the Poshmark app. To ensure you have access, please update your app to the latest version.
To search using Posh Lens:
- On your Feed or Shop tab, go to the search bar and select the camera icon.
- Take a photo or upload a photo from your camera roll by selecting the upload icon in the bottom-left corner.
- Once you’ve taken or uploaded a photo, swipe up on the Search Results to view matched listings.
- Note: If multiple items are identified in the search image, a marker bulk-actions-icon.png will appear within the photo. Select the marker to initiate a second search.
Once search results are provided, you may filter listings by size by selecting All Sizes in the top-left corner > select My Size.
Posh Lens currently only supports visual search in select categories. Stay tuned for updates!
So far this is a very limited beta test, so not many people have access to it yet, but YouTuber Per Diem Thrifts made a demo video.
AI powered SmartLens image search technology was touted as one of the many benefits to sellers that would come out of Poshmark's acquisition by Naver that was completed earlier this year.
Liz Morton ~ Founder
Chandra, the Poshmark official, said his company has ambition to become a leading e-commerce platform on the world stage and joined Naver on its way to achieve the goal. Poshmark launched overseas business in Canada in 2019 and in both India and Australia in 2021.
"Looking forward, this merger is aimed at creating a global player in online fashion," he said. "At a global level, we are very confident that we have shared vision and values and are very excited to set on a journey to become a global market leader in fashion e-commerce."
He said his company will be provided with new up-to-date features based on Naver's technology and experience, such as Naver's Smart Lens, deep learning-based image search service, and livestream shopping tools.
"This allows us to leverage Naver's powerful technology and our Poshmark platform and improve our user experience by evolving our marketing, search and engagement features," he said, adding that those new tools will help the company have a competitive edge over its rivals in North America.
Poshmark is behind many of its competitors in deploying this technology.
eBay has had a search by image function since 2017, though they took it offline for a while in 2021 and reintroduced it in 2022. Etsy started beta-testing a search by image feature in Q4 2022. And even Walmart has added search by image, though theirs is simply a bolted on application of Google's Vision image recognition technology.
What do you think of Posh Lens? Let us know in the comments below!
much too complicated now for a few pounds a year in sales
They just "killed the golden goose". I imported my 1500+ eBay items to there since it was free. Turned out just to be a lot of work for (maybe) 3 sales a month.
The total fees were higher there before this new $20 a month cost structure, even though they claimed otherwise. When one factors in the 3.49% + 49 cent PayPal processing fees so one can get paid, there went a good chunk of profit.
Now they have boosted their commission to 11%, and still claim that the cost to sell there is less than eBay's. And remember that this does not include payment processing. WHY?? Makes no sense at all.
On eBay, for $27.95 a month, I sell over 100 items there every 30-31 days. Makes ZERO SENSE to pay a site $20 to make just a couple of sales. Since they now allow 50 "free listings", I have trimmed my offerings back to just below that amount. Also had to raise all my prices accordingly to absorb the extra selling costs.
The people who run the show here obviously didn't realize that eBay sellers who imported their listings gave the site a great depth of product, which would attract more buyers. Now that will be gone, because NO ONE will pay them $20 monthly for little to no sales.
The site also has technical issues that they refuse to fix. It was a decent resource to enable the occasional sale, but they will soon be stacked onto the eCommerce trash heap of companies that THOUGHT they could compete with Amazon and eBay. Etsy may also suffer the same fate soon, as many sellers are also leaving their site due to high fees, website issues, and poor management.
Basic eComm rule here: When you do not carry any inventory, and sellers are solely responsible for supplying your site with the goods offered, DON'T BITE THE HAND WHICH FEEDS YOU!!!