Shopify Adds ChatGPT Assistant To Shop App & Web

Liz Morton
Liz Morton


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UPDATE 3-16-23

Shopify brings their ChatGPT assisted search out from the Shop app and on to the web.

Shop’s AI-powered shopping assistant
Get personalized shopping recommendations from Shop’s AI-powered shopping assistant. Make shopping fun and find exactly what you’re looking for in a flash.

Shopify is the latest company to add ChatGPT assisted tech to their products, with a new AI powered shopping assistant in the Shop app.

In this demo posted on the Shop Twitter page, the user is prompted with a message that says "Don't know what you're looking for yet? Try asking our shopping assistant for help."

Then through a series of interactions the user says they want to learn how to make soap, the shopping assistance asks if they are looking for a specific type of soap to make or a general guide on soap making and whether the user has made soap before or is a beginner.

Using the customer inputs, the shopping assistant then suggests relevant products from across merchants featured in the SHOP app.

I took it for a whirl myself (after updating to the latest version of the app) and found it easy to use.


The new tool has been enabled by OpenAI launching API access for business applications as part of their long term monetization plan, with Shopify, Instacart, Snap and Quizlet being early adopters.

OpenAI launches an API for ChatGPT, plus dedicated capacity for enterprise customers
OpenAI has launched an API for its ChatGPT text-generating system, with initial partners including Instacart, Snap and Quizlet.

But OpenAI, being a business — albeit a capped-profit one — had to monetize ChatGPT somehow, lest investors get antsy. It took a step toward this with the launch of a premium service, ChatGPT Plus, in February. And it made a bigger move today, introducing an API that’ll allow any business to build ChatGPT tech into their apps, websites, products and services.

An API was always the plan. That’s according to Greg Brockman, the president and chairman of OpenAI (and also one of the co-founders). He spoke with me yesterday afternoon via a video call ahead of the launch of the ChatGPT API.

“It takes us a while to get these APIs to a certain quality level,” Brockman said. “I think it’s kind of this, like, just being able to meet the demand and the scale.”

Brockman says the ChatGPT API is powered by the same AI model behind OpenAI’s wildly popular ChatGPT, dubbed “gpt-3.5-turbo.” GPT-3.5 is the most powerful text-generating model OpenAI offers today through its API suite; the “turbo” moniker refers to an optimized, more responsive version of GPT-3.5 that OpenAI’s been quietly testing for ChatGPT.

Priced at $0.002 per 1,000 tokens, or about 750 words, Brockman claims that the API can drive a range of experiences, including “non-chat” applications. Snap, Quizlet, Instacart and Shopify are among the early adopters.

It's an interesting and fun addition to the Shop app, but only time will tell if it will significantly affect buyer behavior and conversions in the long term, once the novelty factor wears off.


Have you tried the new Shop app ChatGPT shopping assistant? Let us know in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

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bk1
There's a cool new chrome extension that does this as well, and didn't need to install an app - https://chrome.google.com/webstore/detail/kallo-chrome-extension/pddpiopnmcfhgdegdbjbiidcldcclepd
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Recent Comments
Avatar PlaceholderNone SuchYesterday
They really are pricing themselves into bankruptcy and then sale (privatization) of the carcass whole or in pieces.
Avatar PlaceholderkathyctbcYesterday
I have an issue with Service Metrics too. 24 year Top Rated seller.
I had a customer open THREE separate INAD cases back to back in Feb. She told a bunch of falsehoods in her comments on the case and refused to provide pictures to back up what she was saying, so I called her out on in it with proof that her statements were untrue.

Even though I knew she was trying to scam me, of course, I approved the returns [all 3] and provided a pre-paid shipping label.
She never sent anything back. I got 3 messages from eBay's system saying "We've closed your buyer's return because we have no record that they shipped the item back to you."

However, eBay's system counted all of them against me in my Service Metrics, causing my "Item not as described returns" rate to be: 0.98% even though the buyer was an obvious scammer and didn't return the items.

I didn't have to refund her since she never shipped anything back so there's not a problem there and eBay did remove her feedback, but eBay still counted the cases against me in my 'service metrics' percentage making me look bad in comparison to my peers.
Avatar PlaceholderTaiapanPenguin4 days ago
I tried it to post an IG promo and it couldn't get past the selection stage. Photos errored out and required new photos. If i want to take new photos, i can make a better posting in the native IG post generator.