Shopify Increases Plan Prices Significantly Across The Board
Shopify has announced a price increase effective immediately for new accounts and on April 23, 2023 for existing merchants.
Today, after much deliberation, we're announcing a change in favor of better serving our mission and our merchants: We are updating our pricing for Basic, Shopify, and Advanced plans: Our pricing page outlines the new prices.
Existing merchants won't see a price change for three months. The updated pricing is now in effect for new merchants, and they can explore Shopify and build their businesses for as little as $1 per month during their paid trial. Shopify is still the best value in commerce.
Switch from monthly to yearly terms to keep your current monthly price before new prices take effect on April 23, 2023...
...The idea behind the products we create has always been the same: we offer merchants the most powerful, innovative, and reliable tools in the industry at a price that's unmatched in the market. But what that means, and the resources required to live up to that promise, have changed dramatically since we started.
In order to not change the value of Shopify, we’ve had to change the price.
This change allows us to continue to solve some of the most difficult problems in the industry with the people that are best suited to solve them. It allows us to continue making more possible and empower more people to become entrepreneurs, and to do it at a pace that's necessary to make commerce better for everyone.
Above all else, it means that we don’t have to compromise. It allows our merchants to continue to exist in a world where their dreams for what their businesses can become never have to contend with what is possible.
We thank you for your support, now and always, in allowing us to continue doing what we do best for many more decades to come.
The price hike is pretty steep and the yearly vs monthly savings have been cut from 50% to 25%.
Monthly:
Basic - $29 increasing to $39
Shopify - $79 increasing to $105
Advanced - $299 increasing to $399
Yearly:
Basic - $14.44 increasing to $29
Shopify - $39.44 increasing to $79
Advanced - $147.78 increasing to $299
The last half of 2022 was a tough one for Shopify as they laid off ~10% of their workforce in July and underwent leadership changes in September.
Liz Morton ~ Founder
It appears the tough times may not be over yet and sellers will need to buckle up for the ride, but they are not going quietly into that dark night and are expressing their thoughts about the price increase across social media.
Your business reasoning may be sound, but this is neither the right time nor the right amount of increase. One such decision can irreparably damage an excellent reputation. With that said, customers do respect a firm that has the balls to roll back a bad decision.
— Merlin Sutter (@merlinsutter) January 25, 2023
Your merchants are out there every day slugging it out, many dealing with *real* inflation and sucking it up simply to keep the customers they have fought so hard to get in the first place. It seems tone deaf to be raising your prices simply because you feel you can. 🧵[8/8]
— Intellog Inc. (@IntellogInc) January 24, 2023
How will this price increase affect your business? Will you consider moving to a competitor - if so which one? Let us know in the comments below!
This is absolutely a business/dream killer choice from Shopify. As they are a digital service provider, with long experience, and high level of automation and reliability, they could have actually lowered the prices instead.
Since Shopify has always been one of the services that were too expensive for me, their recent price increase makes their service even less attractive among the many options out there. For sellers who do a lot of volume on a daily basis, I imagine that the price increase won’t affect them much because their sales volume will easily cover it. For sellers who are just starting to get their footing and don’t have a large cushion to weather steep fluctuations in pricing, I hope they will be able to make it through these increases.
