USPS Uses Generative AI To Help Advertisers Comply With Informed Delivery Promo Requirements

Liz Morton
Liz Morton


Comments

The US Postal Service has released a demo showing how generative AI can be used to help advertisers comply with requirements for creating Informed Delivery promotions.

The video posted on PostalPro today shows examples of AI checking ad images and links for compliance.

For example, this ad mock up for Savannah Candy passes checks for working/matching URL and clear Call to Action as well as not engaging in any restricted activity like suggesting for users to go paperless or containing drugs, nudity, weapons, alcohol, gambling or other prohibited content.

In another example, the AI flags an ad for WSJ Wine flagging it for no Call To Action and inappropriate imagery/content promoting alcohol.

Full demo video:

What do you think of USPS using AI to help advertisers comply with Informed Delivery promotion requirements? Let us know in the comments below!

USPSAI

Liz Morton Twitter Facebook
LinkedIn

Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.

Avatar Placeholder
nygrump
Is this supposed to be good? Its one small step for the AI to ban what it doesn't approve. This is an unfolding dystopian nightmare.

Recent Comments
Avatar Placeholderwhiteholmesteve6 hours ago
likewise wont be selling on e bay
much too complicated now for a few pounds a year in sales
Avatar PlaceholdereCommerce Pro15 hours ago
Bonanza (or bMarketplace, or whatever they want to call themselves this week) is FINISHED.

They just "killed the golden goose". I imported my 1500+ eBay items to there since it was free. Turned out just to be a lot of work for (maybe) 3 sales a month.

The total fees were higher there before this new $20 a month cost structure, even though they claimed otherwise. When one factors in the 3.49% + 49 cent PayPal processing fees so one can get paid, there went a good chunk of profit.

Now they have boosted their commission to 11%, and still claim that the cost to sell there is less than eBay's. And remember that this does not include payment processing. WHY?? Makes no sense at all.

On eBay, for $27.95 a month, I sell over 100 items there every 30-31 days. Makes ZERO SENSE to pay a site $20 to make just a couple of sales. Since they now allow 50 "free listings", I have trimmed my offerings back to just below that amount. Also had to raise all my prices accordingly to absorb the extra selling costs.

The people who run the show here obviously didn't realize that eBay sellers who imported their listings gave the site a great depth of product, which would attract more buyers. Now that will be gone, because NO ONE will pay them $20 monthly for little to no sales.

The site also has technical issues that they refuse to fix. It was a decent resource to enable the occasional sale, but they will soon be stacked onto the eCommerce trash heap of companies that THOUGHT they could compete with Amazon and eBay. Etsy may also suffer the same fate soon, as many sellers are also leaving their site due to high fees, website issues, and poor management.

Basic eComm rule here: When you do not carry any inventory, and sellers are solely responsible for supplying your site with the goods offered, DON'T BITE THE HAND WHICH FEEDS YOU!!!
Avatar PlaceholderMksowa2 days ago
They need to fix a very broken system full of nasty attitudes. The patrons no longer matter.