Walmart Welcomes More 3rd Party Sellers To The Marketplace

Liz Morton
Liz Morton


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Walmart is easing its once strict approval process, paving the way for more 3rd party sellers to join the marketplace.

Previously, sellers had to jump through many hoops, requesting permission to sell on the site, waiting to see if they passed the approval process, then signing contracts and going through the onboarding and integration process.

Now, Walmart has updated the site with a much more welcoming tone and streamlined sign up process.

Sellers are simply invited to join, rather than apply, and are no longer asked about revenue, catalog size or what other marketplaces they use. Instead, they can now go live after verifying their business information, payment details, and shipping info.

According to Marketplace Pulse, sellers are flocking to join Walmart marketplace with nearly a thousand new sellers a day signing up since the approval process changed earlier this week.

Walmart Opens Third-Party Seller Floodgates
A lot more sellers are joining the Walmart marketplace after Walmart relaxed its strict approval requirements.

According to Marketplace Pulse research, nearly a thousand new sellers joined the Walmart marketplace each day of this week. Roughly four times more than before and almost as much as the Amazon marketplace in the U.S.


Do you sell on Walmart Marketplace? Let us know about your experience in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.


Recent Comments
Avatar Placeholderbritishsoeedw-012 hours ago
I'm having the same problem, Vat has ben added to my listings and sales have literally stopped.
Avatar Placeholderblazeaglory17 hours ago
I've been selling on ebay since 2003 but i had to get a new account because after having a perfect feedback with ZERO negative feedback, i had one sale go south where the item i had i simply couldn't find in my inventory! So i ended up Ebay roughly 250$. You'd think they'd call me or message me and work out a plan but no, immediately PAY NOW PAY NOW OR YOUR ACCOUNT GETS CLOSED! I sell hand to mouth and usually each sale gets spent on bills QUICK, so i told Ebay i could pay monthly or weekly and pay the balance off in a month or sooner. Anyways, they closed my perfect TRS account. I mean no sympathy or anything after roughly 20 something odd years...SO now my new account after not selling for several months has only a couple sales. I dunno if things have changed but traffic seems waaaaay down but with this last sale, a nice vintage DAVID YURMAN silver bracelet, i had to ship to an authenticator, which I've never had to do. Hey I'm all for it because on ebay the last 20 years, the silver jewelery market has been HIGH RISK fakes labeled .925 yet NOT! LOL So I'm ok with an authenticator program that actually WORKS! So now the bracelet has been in Carlsbad since Monday May 19th 2025. I'm hoping it gets verified by tomorrow. I'll keep you all posted
Avatar PlaceholderfoxxresellYesterday
An update to this situation - Today I will return to Above Average but this last month cost me a 91.8% reduction in impressions, 53.8% drop in listing page views, and 78% drop in revenue as well as paying an additional 6% final value fee on the sales I made. I was fortunate I had some higher value items sell this last week or my revenue numbers would have been well into the 80%.

eBay has responded to my BBB complaint twice. The first time they told me that I deserved below standard because my shipping scans were below the threshold. However, I had to quote their own website to them saying that shipping numbers cannot lead to downgrade to Below Standard.

The second response they just said I would be restored on May 20th completely ignoring the issue at hand, admitting an issue existed, or offering any type of solution.

If this concerns you, this happened to you, or worried it may happen, please take action. In fact, take action anytime eBay is doing somethning wrong. They will change nothing if you don't say anything. If enough people speak up, they do make changes.