Whatnot Surpassed $3 Billion 2024 GMV, Raises More Funding To Build Future Of Live Shopping
Livestream shopping platform Whatnot kicks off 2025 with a $265 Million Series E funding round at a $5 Billion valuation, co-led by Greycroft, DST Global, and avra to fuel their ongoing mission to build the future of shopping.
The news comes as Whatnot springboards from over $2 Billion in GMV the first quarters of 2024 to closing out the year over $3 Billion, showing significant growth during the important Q4 holiday season.
A company blog post details plans for how the new investment will power the future of live shopping on the platform
Liz Goodno
More Tools to Grow Your Business
In the coming year, you’ll see new features and enhancements designed to help you grow your business. We’re simplifying how you manage inventory and orders, refining streaming capabilities, and providing insights to guide your decision-making.By streamlining your day-to-day operations, we hope to free up more time for you to focus on what truly matters: engaging your community and sharing the products and stories you’re most passionate about.
Expanding to New Markets and Audiences
Shoppers, collectors, and enthusiasts worldwide are waiting to discover what you have to offer. As we strengthen our presence across North America and Europe and introduce our platform to new regions, we’ll also be investing in marketing initiatives to attract new buyers.This means you’ll have an even greater opportunity to connect with like-minded customers — wherever they may be. We’re here to support you as you forge new connections and grow your community across borders.
Building Trust and Reliability
Trust underpins every interaction on our platform. As our community grows, we’re refining how we support you so that every transaction, conversation, and show feels reliable and welcoming.We’re investing in more responsive support for both buyers and sellers and making our policies clearer and easier to understand — so you always know what to expect. We’re committed to evolving in ways that respect your values and meet the needs and expectations of our community.
Growing Together, Every Step of the Way
Your feedback guides our priorities and fuels our mission. Every improvement we make, every new feature we develop, and every market we explore is shaped by your voice. We’ll keep listening, adapting, and evolving to support your success. We’re proud to have you — and our newest supporters — by our side on this journey.
The not so silent elephant in the room about the future of live shopping is the upcoming TikTok ban, which if upheld will leave a not insignificant amount of US sellers and influencers looking for a place to continue live streaming.
Live selling options are available from several competitors but may be significantly limited - eBay Live is only available to select approved sellers and still struggles with many technical issues, Fanatics launched their live selling platform in 2023 and is expanding it to Europe in 2025 but it's limited to trading cards and sports collectibles, and Poshmark Posh Shows are also limited to narrow categories (mostly fashion and accessories).
In the current landscape, Whatnot is uniquely positioned to take advantage of the possible TikTok seller influx, which could make 2025 a good year for the company, it's new investors, and sellers who have built a following on the platform.
