YouTube & Shopify Partner On Live Shopping Tools For Creators

Liz Morton
Liz Morton


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YouTube and Shopify are working to bring more live shopping tools to the platform with new integration.

Ready, Set, Shop on YouTube
YouTube today announces a new integration with Shopify so creators can take advantage of live shopping on our platform.

Today, we’re announcing our partnership with Shopify to enable creators and merchants to easily feature their products across their YouTube channels and content. Now eligible creators can link their Shopify store to their YouTube channel in just a few steps.

Creators who link their stores can display their products across their channel and benefit from Shopify’s real-time inventory syncing so that viewers are never disappointed to find a product out of stock.

And, for a more seamless shopping experience, creators in the US can enable onsite checkout so that viewers can complete their purchases without leaving YouTube. Creators can get started by visiting the ‘Shopping’ tab in YouTube Studio, or find out more about how to connect their Shopify stores here.

“Shopify is the commerce infrastructure of the internet, powering millions of independent businesses all over the world. We believe creators are the next generation of merchants, and YouTube has been a long-time leader in powering this new cohort of entrepreneurs. We’re excited to partner with YouTube, and help scale the creator economy into its next phase of growth.” - Kaz Nejatian, VP of Product at Shopify.

Sell with YouTube Shopping | Shopify
YouTube Shopping lets customers buy your products right when they discover them.

Instantly sync products to YouTube
Ensure product names, images, pricing, and inventory details are always up-to-date with an automatic catalog sync from your Shopify store to YouTube.

Create live shopping experiences
Tag or pin products at key points in your live stream for an engaging, watch-to-shop experience. Audiences can check out while your video continues picture-in-picture.

Manage your sales in Shopify
One-stop tracking means you can sell on YouTube and manage sales and performance alongside everything else in your Shopify admin.


Shopify has been working hard to bring new social commerce options to merchants, including a new Twitter integration that was launched last month.

Shopify Brings Twitter Shopping To Merchants With New App
Shopify & Twitter partner on a new integration making it easier for merchants to use Twitter’s new Shopping features.

What do you think of the new Shopify Youtube shopping experience? Let us know in the comments below!

Shopify

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.


Recent Comments
Avatar Placeholderterry5517 hours ago
Sales down 40% from last year, this is gonna be a small business killer
Avatar PlaceholderJaeLynn2 days ago
I've had this happen a few times, and it confused me. One seller alleged that they had to use Amazon's services to make sure I got my item in time. I recently bought something simple, and the seller made a mistake. They'd sent me 3 different messages, one of them too early, telling me they hoped my item arrived in perfect condition. The next day, the item was marked as shipped, and I got an official Ebay shipping email. The seller was using direct messages to give me item updates. If I wanted Amazon, I'd have used them myself! lol
Avatar Placeholderlessthanthreerecords2 days ago
Happening to me too. On my active listings page (with the full list) it looks fine, but when I click on them, many have the random characters. I reported it, and that's when one glitch led to another! As I was typing the message after clicking the "?", letters were repeatedly not coming up (usually one or two at the end of a word). I was finally able to get the message entered, but how tedious!